{"id":20465,"date":"2020-10-07T15:03:34","date_gmt":"2020-10-07T19:03:34","guid":{"rendered":"https:\/\/www.artechdigital.net\/keyword-research\/"},"modified":"2020-10-07T15:03:36","modified_gmt":"2020-10-07T19:03:36","slug":"keyword-research","status":"publish","type":"page","link":"https:\/\/www.artechdigital.net\/en\/keyword-research\/","title":{"rendered":"Keyword Research"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Hero” _builder_version=”4.6.0″ background_image=”https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/09\/header-keyword-artech-1.jpg” parallax=”on” hover_enabled=”0″ title_text=”header-keyword-artech-1″ sticky_enabled=”0″][et_pb_fullwidth_header title=”Keyword Research” button_one_text=”Contact us” button_one_url=”https:\/\/www.artechdigital.net\/en\/contact\/” content_max_width=”700px” _builder_version=”4.6.0″ title_font=”Playfair Display|700|||||||” title_font_size=”70px” title_line_height=”1.5em” content_font=”Nunito|600|||||||” content_font_size=”20px” subhead_font=”Lato|700|||||||” subhead_font_size=”30px” subhead_line_height=”1.8em” background_color=”rgba(0,0,0,0)” use_background_color_gradient=”on” background_color_gradient_start=”rgba(53,80,160,0.27)” background_color_gradient_end=”#3550a0″ background_color_gradient_direction=”220deg” background_color_gradient_overlays_image=”on” custom_button_one=”on” button_one_text_size=”16px” button_one_text_color=”#3550a0″ button_one_bg_color=”#ffffff” button_one_border_width=”10px” button_one_border_color=”rgba(210,159,104,0)” button_one_border_radius=”100px” button_one_font=”Lato|900|||||||” button_one_use_icon=”off” custom_button_two=”on” button_two_text_size=”16px” button_two_text_color=”#ffffff” button_two_bg_color=”rgba(255,255,255,0.15)” button_two_border_width=”10px” button_two_border_color=”rgba(210,159,104,0)” button_two_border_radius=”100px” button_two_font=”Lato|900|||||||” button_two_use_icon=”off” custom_margin=”|||” custom_padding=”10vw||10vw||false” custom_padding_tablet=”20vw||20vw||true” custom_padding_phone=”20vw||20vw||true” custom_padding_last_edited=”on|desktop” title_font_size_tablet=”50px” title_font_size_phone=”32px” title_font_size_last_edited=”on|tablet” button_one_text_color_hover=”#3550a0″ button_two_text_color_hover=”#ffffff” button_one_bg_color_hover=”rgba(255,255,255,0.8)” button_two_bg_color_hover=”rgba(255,255,255,0.3)” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”on” button_one_text_color__hover=”#3550a0″ button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#ffffff” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”on” button_one_bg_color__hover=”rgba(255,255,255,0.8)” button_two_bg_color__hover_enabled=”on” button_two_bg_color__hover=”rgba(255,255,255,0.3)”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”About” _builder_version=”3.22″][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.0″ text_font=”Lato||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”40px” header_2_line_height=”1.5em” header_6_font=”||||||||” max_width=”700px” max_width_last_edited=”off|desktop” custom_margin=”|||” custom_padding=”||0px|||” header_2_font_size_tablet=”30px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” locked=”off”]<\/p>\n

Keyword Research<\/h3>\n

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The basis of a SEO strategy.<\/a><\/h3>\n

It is important to have well defined which are the Keyword Research or words through which we want to be found; for that we must study well which population we want to reach.<\/p>\n

If our main objective is that the whole world sees us as the first option of what we offer; we must ask ourselves the following:<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”3.22″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(240,242,246,0.5)” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_direction=”90deg”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″ max_width=”1280px” module_alignment=”right” custom_margin=”20px||20px||true” use_custom_width=”on” custom_width_px=”1280px” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.0″ text_font=”|700|||||||” text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_3_font=”Lato|700||on|||||” header_3_text_color=”#3550a0″ header_3_font_size=”24px” header_3_line_height=”1.7em” header_6_font=”||||||||” max_width=”600px” max_width_last_edited=”off|desktop” custom_margin=”39px|||||” custom_padding=”|||” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” locked=”off”]<\/p>\n

What services do we offer?<\/strong><\/h3>\n

Knowing our business, makes it easier for us to choose the right words with which we want to make ourselves known.<\/p>\n

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The competition?<\/h3>\n

Knowing how our competition is being sought out allows us to improve our strategy to avoid choosing keywords with a high degree of difficulty. It is recommended to use Long Tail which allows for more specific searches and mostly presents little competition.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”3.22″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(240,242,246,0.5)” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_direction=”90deg”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″ max_width=”1280px” module_alignment=”right” custom_margin=”20px||20px||true” use_custom_width=”on” custom_width_px=”1280px” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.0″ text_font=”|700|||||||” text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_3_font=”Lato|700||on|||||” header_3_text_color=”#3550a0″ header_3_font_size=”24px” header_3_line_height=”1.7em” header_6_font=”||||||||” max_width=”600px” max_width_last_edited=”off|desktop” custom_margin=”14px|||||” custom_padding=”|||” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” locked=”off”]<\/p>\n

Who are our clients?<\/h3>\n

We have to be clear about what public we want to address; based on this we will analyze the population and in this way know what they want and how they are looking for it.<\/p>\n

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What tools do I use?<\/strong><\/h3>\n

There are currently tools that allow you to analyze keywords in depth, but the most important of these are search engines.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”3.22″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(240,242,246,0.5)” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_direction=”90deg”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″ max_width=”1280px” module_alignment=”right” custom_margin=”20px||20px||true” use_custom_width=”on” custom_width_px=”1280px” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.0″ text_font=”|700|||||||” text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_3_font=”Lato|700||on|||||” header_3_text_color=”#3550a0″ header_3_font_size=”24px” header_3_line_height=”1.7em” header_6_font=”||||||||” max_width=”600px” max_width_last_edited=”off|desktop” custom_margin=”6px|||||” custom_padding=”|||” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” locked=”off”]<\/p>\n

Why is semantics important?<\/h3>\n

Semantics in web content is related to the terminology surrounding the Keyword.<\/p>\n

Writing styles can be very bold and dynamic; but if they are not kept within the simplicity of the world that revolves around the keyword, little or nothing will satisfy the bots.<\/p>\n

The semantic experience for a web writer begins with the conception of the Keyword. The keyword is the embryo of the semantic basis of the content.<\/p>\n

The writer must know that he or she has semantic allies in “synonymy”; which allows the use of different words that have the same or equivalent meaning.<\/p>\n

They can also opt for “antonymy”; which is the diametrically opposite case to the previous one and which represents the reverse of what it means.<\/p>\n

The list to be investigated is long and we leave enunciated other tools such as “homonymy”; “polysemy”, “paronymy”, “metonymy” and “metaphor”.<\/p>\n

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