{"id":20477,"date":"2020-10-07T15:32:16","date_gmt":"2020-10-07T19:32:16","guid":{"rendered":"https:\/\/www.artechdigital.net\/content-marketing\/"},"modified":"2020-10-07T15:32:18","modified_gmt":"2020-10-07T19:32:18","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/www.artechdigital.net\/en\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"

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The Content Marketing<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”3.25″ custom_margin=”-9px|auto||auto||”][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.0″ text_font=”|700|||||||” text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_3_font=”Lato|700||on|||||” header_3_text_color=”#3550a0″ header_3_font_size=”24px” header_3_line_height=”1.7em” header_6_font=”||||||||” max_width=”600px” max_width_last_edited=”off|desktop” custom_margin=”|||” custom_padding=”|||” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” locked=”off”]<\/p>\n

Content marketing is the art of understanding exactly what users need to know to give them in a timely and convincing way what they are looking for.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”3.22″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(240,242,246,0.5)” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_direction=”90deg”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″ max_width=”1280px” module_alignment=”right” custom_margin=”20px||20px||true” use_custom_width=”on” custom_width_px=”1280px” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.0″ text_font=”|700|||||||” text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_3_font=”Lato|700||on|||||” header_3_text_color=”#3550a0″ header_3_font_size=”24px” header_3_line_height=”1.7em” header_6_font=”||||||||” max_width=”600px” max_width_last_edited=”off|desktop” custom_margin=”10px|||||” custom_padding=”|||” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” locked=”off”]<\/p>\n

Who was the pioneer in Content Marketing?<\/h3>\n

Joe Pulizzi, a content marketing pioneer, defines it very well:<\/h4>\n

“Content marketing is a strategic marketing approach; focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately to drive profitable customer action”.<\/em><\/p>\n

We have to be clear that our website must be 100% attractive to our customers, content marketing is the key to this.<\/p>\n

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What do we achieve with Content Marketing?<\/h3>\n

The objective of content marketing is that our customers are fully satisfied, additionally it allows to attract new customers. On the other hand, content marketing is fundamental for web positioning.<\/p>\n

“With a good content marketing, we will be able to increase the authority of our website”.<\/p>\n

Another important point is that with a good content marketing, you can increase the organic traffic to your website; it also allows us to know what our customers feel and what improvements we should make.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”3.22″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(240,242,246,0.5)” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_direction=”90deg”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″ max_width=”1280px” module_alignment=”right” custom_margin=”20px||20px||true” use_custom_width=”on” custom_width_px=”1280px” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.0″ text_font=”|700|||||||” text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_3_font=”Lato|700||on|||||” header_3_text_color=”#3550a0″ header_3_font_size=”24px” header_3_line_height=”1.7em” header_6_font=”||||||||” max_width=”600px” max_width_last_edited=”off|desktop” custom_margin=”14px|||||” custom_padding=”|||” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” locked=”off”]<\/p>\n

Why is Content Marketing important?<\/h3>\n
    \n
  • Firstly because it allows us to measure whether our customers are satisfied or not.<\/li>\n
  • It helps us to generate full confidence in our customers.<\/li>\n
  • We care about knowing what they want and what improvements we should make.<\/li>\n
  • We attract new customers, since a satisfied user generates a positive recommendation for our website.<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/10\/marketing-content-artech-3.jpg” title_text=”marketing-content-artech-3″ _builder_version=”4.6.0″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”4.6.0″ background_color_gradient_direction=”90deg”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.6.0″ max_width=”1280px” module_alignment=”right” custom_margin=”20px||20px||true” use_custom_width=”on” custom_width_px=”1280px” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/10\/marketing-content-artech-4.jpg” title_text=”marketing-content-artech-4″ _builder_version=”4.6.0″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.0″ text_font=”|700|||||||” text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_3_font=”Lato|700||on|||||” header_3_text_color=”#3550a0″ header_3_font_size=”24px” header_3_line_height=”1.7em” header_6_font=”||||||||” max_width=”547px” max_width_last_edited=”off|desktop” custom_margin=”12px|||||” custom_padding=”|||” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” locked=”off”]<\/p>\n

    What is the result of good Content Marketing?<\/h3>\n

    With good content marketing, we drive inbound traffic to our website. Additionally, search engines reward websites that generate consistent, quality content of their own.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” padding_2_tablet=”60px|50px|60px|50px|true|true” admin_label=”Footer” _builder_version=”3.22″ use_background_color_gradient=”on” background_color_gradient_start=”#ffffff” background_color_gradient_end=”rgba(240,242,246,0.5)” background_color_gradient_direction=”90deg” background_color_gradient_start_position=”70%” background_color_gradient_end_position=”30%”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”3.25″][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.0″ _module_preset=”default”]