{"id":15786,"date":"2018-10-26T12:10:56","date_gmt":"2018-10-26T16:10:56","guid":{"rendered":"https:\/\/www.artechdigital.net\/?p=15786"},"modified":"2018-10-26T12:10:56","modified_gmt":"2018-10-26T16:10:56","slug":"professional-account-in-instagram","status":"publish","type":"post","link":"https:\/\/www.artechdigital.net\/en\/professional-account-in-instagram\/","title":{"rendered":"How to have a professional account at Instagram and get more followers"},"content":{"rendered":"

Having a professional account in instagram i<\/strong>s not an easy task, although the interface of the platform seems the opposite<\/strong>; using this social network is extremely simple, but having a really good account depends on many other factors.<\/span><\/p>\n

Being this one of the most used <\/span>social networks<\/span>, both business and personal level of each user; its success is mainly because of two factors, its mostly graphic nature and simplicity in using it.<\/span><\/p>\n

The really successful accounts have one thing in common and that is that they have <\/span>planning and strategy<\/a><\/span><\/strong>; this makes it possible to generate <\/span>valuable content<\/strong><\/span><\/a> that is really effective and connects with the desired target. <\/span><\/p>\n

Professional account in instagram<\/strong><\/h3>\n

Once you have built your brand or it is in that process you must take into account certain relevant aspects; if you respect them you can make your account very professional by quickly achieving your objectives inside this network.<\/span><\/p>\n

The number one tip you should already imagine, is that with its visual characteristic you must have quality images<\/strong>; a pixelated or poor quality photograph can ruin your strategy completely generating a rejection on the part of the user.<\/span><\/p>\n

Then you must have in clear that you want to transmit, if you do not take into account this point; your <\/span>corporate image<\/span> or <\/span>personal brand<\/span> can be distorted without giving a clear message. <\/span><\/p>\n

Many know this point, however few put it into practice and is to create original content, without an original content<\/span> <\/strong><\/a>your account will be more of the pile and its growth will be little or none.<\/span><\/p>\n

[bctt tweet=”Social networks beyond a media are a medium of work and growth for many today in the world of #marketing ” username=”artech_digital”]<\/p>\n

Some tips for creating original content for a <\/span>professional account in instagram<\/span> are; research beyond the classic, look for entertaining and educational content and adapt it.<\/strong> Never copy other people’s content; just get inspired and modify it for your community.<\/span><\/p><\/blockquote>\n

To promote your brand through this <\/span>social network<\/span> is extremely simple, however a bad strategy can ruin everything; if you create content not only based on the services or products you offer you can occupy a greater number of users who could be potential customers. <\/span><\/p>\n

\"professional<\/a><\/p>\n

The closeness with your users is necessary, the idea of a <\/strong><\/span>professional account in instagram<\/a><\/span><\/strong> is to keep them informed in an entertaining and unique way<\/strong>; even in your day to day if you know how to communicate effectively can be attractive for them.<\/span><\/p>\n

IGTV Functionalities<\/strong><\/h4>\n

Currently <\/span>Instagram<\/strong> offers you certain functions that help to generate valuable content<\/strong>; if you use them and get the most from them you could improve your numbers greatly.<\/span><\/p>\n

From number one we have the Stories, a tool that reminds us of snapchat<\/strong> without a doubt; however it became so important that many times we enter the app just to enjoy them.<\/span><\/p>\n

To make effective Stories it is advisable to make them dynamic, of quality (zero pixels); and of course taking into account What entertains my community? <\/strong><\/span><\/p>\n

In the same way, in a <\/span>professional account in instagram<\/span> the lives for their part make possible a live transmission<\/strong>; taking charge of connecting even more with your community<\/strong><\/a><\/span>. These can be used for specific cases where the content to be shown is relevant.<\/span><\/p>\n

And finally we have <\/span>IGTV<\/a><\/span> the instagram TV reminds us Youtube<\/strong>, only in portrait format; this is the most recent update of Instagram and consists of videos in large format (can last more than a minute), which also remain permanently unlike the Stories.<\/span><\/p>\n

Among the most outstanding tips is the fact that your Instagram profile IS NOT a catalogue.<\/strong> In other words, an <\/span>instagram professional account<\/span> needs to create content that complements and generates value; and at the same time engagement in your community.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Having a professional account in instagram is not an easy task, although the interface of the platform seems the opposite; using this social network is extremely simple, but having a really good account depends on many other factors. Being this one of the most used social networks, both business and personal level of each user; […]<\/p>\n","protected":false},"author":7,"featured_media":15779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6962],"tags":[7087,12094,12095,2858,94,7079,12097],"class_list":["post-15786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-alejandro-mendez-en","tag-innovacion-en","tag-instagram-en-2","tag-instagram","tag-marketing","tag-marketing-strategies","tag-noticias-en"],"yoast_head":"\nHaving a professional account in instagram is possible!<\/title>\n<meta name=\"description\" content=\"Having a professional account in instagram 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