{"id":16339,"date":"2018-11-08T15:48:56","date_gmt":"2018-11-08T19:48:56","guid":{"rendered":"https:\/\/www.artechdigital.net\/?p=16339"},"modified":"2018-11-08T15:48:56","modified_gmt":"2018-11-08T19:48:56","slug":"whatsapp","status":"publish","type":"post","link":"https:\/\/www.artechdigital.net\/en\/whatsapp\/","title":{"rendered":"WhatsApp will introduce advertising inside their states"},"content":{"rendered":"

WhatsApp,<\/strong><\/em> the most popular messaging application<\/strong> worldwide, announces a modification that will give much to talk about; they will introduce paid publicity<\/strong> in their known states, a measure that seems to be risky for the company.<\/p>\n

This monetization<\/strong> tool, according to the company, was created with the objective of facilitating contact between companies and users; an objective that must first be recognized by the regular users of this platform, because advertising has never been well received.<\/p>\n

WhatsApp Announces <\/strong><\/em><\/h2>\n

The intriguing statement was given to Indian magazine Outlook through responsible Chris Daniels, vice president of the communications giant; however, there Daniels corroborates that the states section of\u00a0WhatsApp will now have paid advertising.<\/strong><\/em><\/a><\/span><\/p>\n

However, WhatsApp’s<\/strong><\/em> vice president did not mention during his statement the start date of this new section, leaving a great uncertainty among users who are also anxious to know and know this update.<\/p>\n

Other platforms <\/em><\/strong><\/h3>\n

It is recommended, to remember that in the beginning most platforms do not integrate advertising; this in order to create a better relationship between the platform and users, giving them a more comfortable experience.<\/p>\n

Once they become known and in many indispensable cases can take the step towards publicity<\/strong>, because it is a decision that could cause rejection of not being applied in a correct and minimally invasive way.<\/p>\n

As a first example we have the giant of videos in horizontal format as Youtube<\/strong> is; this platform despite it started without advertising currently has many companies advertising in it through videos.<\/strong><\/p>\n

\"WhatsApp<\/a><\/p>\n

It is also one of the social networks with more users such as Facebook<\/a><\/strong>, these started as a center of entertainment and interaction and after its boom decided to add paid advertising.<\/p>\n

On the other, hand, we have the most used photography app in the world as Instagram<\/a><\/strong> is; this platform started without publicity and as it was updated it was included in more sections.<\/p>\n

How the update works<\/em><\/strong><\/h3>\n

Daniels, vice president of WhatsApp<\/strong> company said that publicity in states will become their principal source of monetization; and it is estimated that they will not be annoying or unpleasant for users.<\/p>\n

This these will be exactly like the states we already know with a duration of 24 hours; in the formats that have recurred in the platform such as photography, video and text.<\/strong><\/em><\/p>\n

It was also known that these ads will be driven by the same system that manages the social network<\/a><\/strong> facebook, a system that also uses advertising that is located in the stories of Instagram<\/strong><\/em>.<\/p>\n

[bctt tweet=”The new publicity systems go hand by hand with the strongest #SocialNetworks of the moment Instagram and Facebook. ” username=”artech_digital”]<\/em><\/p>\n

Brian Acton and Jan Koum<\/strong> both founders WhatsApp made statements about this update before its official confirmation; in the case of Acton through Forbesel 26 where he mentioned it during an interview.<\/p>\n

It should be noted that the two founders of the message and communications giants mentioned above left WhatsApp; a fact that happened this year.<\/strong>
\n<\/span><\/p>\n

Mark Zuckerberg<\/strong> is the current owner of the instant messaging application, this from 2014, the year in which he acquired this company of more than 1,500 million users in 19,000 million dollars.<\/strong><\/p>\n

Now that everything is moving towards publicity, \u00bfWhat new methods will marketers bring and what reaction will come from users?<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

WhatsApp, the most popular messaging application worldwide, announces a modification that will give much to talk about; they will introduce paid publicity in their known states, a measure that seems to be risky for the company. This monetization tool, according to the company, was created with the objective of facilitating contact between companies and users; […]<\/p>\n","protected":false},"author":6,"featured_media":16318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6962],"tags":[7086,7087,1233,12095,7079,12097,12099,12100,8161,7247,7078],"class_list":["post-16339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-adrian-ruiz-en","tag-alejandro-mendez-en","tag-facebook","tag-instagram-en-2","tag-marketing-strategies","tag-noticias-en","tag-publicidad-en","tag-redes-sociales-en","tag-social-network","tag-web-positioning","tag-website"],"yoast_head":"\nWhatsApp will introduce advertising inside their states<\/title>\n<meta name=\"description\" content=\"WhatsApp, the most popular messaging application worldwide, announces a modification that will give much to talk about; 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