{"id":16551,"date":"2018-11-16T15:50:58","date_gmt":"2018-11-16T19:50:58","guid":{"rendered":"https:\/\/www.artechdigital.net\/?p=16551"},"modified":"2019-03-19T12:07:30","modified_gmt":"2019-03-19T16:07:30","slug":"video-and-new-trends-marketing","status":"publish","type":"post","link":"https:\/\/www.artechdigital.net\/en\/video-and-new-trends-marketing\/","title":{"rendered":"Video and its influence on new marketing trends for your business"},"content":{"rendered":"

Undoubtedly the video is creating new trends in marketing<\/strong> and as a specialist or social media<\/strong> fan you must know them, how to capture the attention of your audience with this tool and what are its benefits for your brand or website<\/a><\/strong>.<\/p>\n

Video and new trends in Marketing<\/strong><\/h2>\n

This boom in what’s going on at the moment with such striking audiovisual material as video has an explanation; and of course they are the acclaimed and beloved Streaming services.<\/p>\n

Added to this is the large number of consumers who own these services, which are currently the kings of the audiovisual market offering a variety of services at affordable costs, as well as comfortable to obtain and visualize.<\/p>\n

Added to this is the fact that many regular users of traditional television have cancelled their subscriptions; preferring to maintain Streaming services, this has created new trends in Marketing 2018.<\/p>\n

Possibility of segmentation<\/strong><\/em><\/h3>\n

And the magic in these media lies in the possibility of segmentation offered for marketing strategies;<\/strong><\/a>\u00a0this factor is significantly important for professionals in the subject; because it allows them to make their advertising even more effective.<\/p>\n

[bctt tweet=”The magic of digital #marketing allows you to make your #advertising more effective.\u00a0” username=”artech_digital”]<\/p>\n

Among the main platforms mentioned above we find YouTube;<\/strong>\u00a0which marked a before and after in the advertising of 2018; it also reveals its criteria of segmentation and delimitation of users.<\/p>\n

YouTube targeting criteria<\/strong><\/em><\/h3>\n

First this platform seeks to segment by the most basic points, which are location, age, gender and in some cases income; also takes into account affiliations, visits to pages, recurrent searches to feed the database.<\/strong><\/p>\n

Once the platform detects the user’s interest and other data, it prepares to classify them; and it is based on this that the advertising guidelines directed to the ideal users are made according to the need of the brand.<\/strong><\/a><\/p>\n

\"Video<\/a><\/p>\n

Now comes into play the events and interests of purchase, not all the information is for all users; this is evaluated by the user’s navigation and what relationship; these data have with a specific event, brand or product.<\/p>\n

Added to this is remarking<\/strong> which is a reminder strategy of a brand or product is specific, I am as long as the user has shown a price interest in the brand or product.<\/p>\n

Points to consider<\/strong><\/em><\/h3>\n

This process of knowing each user’s data and linking it to the right content based on segmentation is no easy task; finding the right strategies and linking<\/strong> them to the specific consumer requires preparation and knowledge.<\/p>\n

In addition, taking into account the Return Of the Investment\u00a0( ROI)<\/strong>, which must be an important point in the strategy, how much the company will invest, and how much it will earn from it.<\/p>\n

Social networks and their advertising<\/strong><\/em><\/h3>\n

With more than three thousand users between Facebook and Instagram<\/a><\/strong>; social networks<\/strong> are undoubtedly an excellent option, as they allow the introduction of new trends in marketing in video format<\/strong> within a platform in which users enjoy navigation.<\/strong><\/p>\n

This must be accompanied by a pre-production process where the audiovisual content is designed and created; and then proceeds to carry out the process of publishing the advertising<\/strong>.<\/p>\n

Once you know the possibilities of the videos within your strategy that can strengthen it;<\/a><\/strong>\u00a0don’t hesitate to implement them as long as they are aimed at your Target<\/strong> audience and made for you to enjoy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Undoubtedly the video is creating new trends in marketing and as a specialist or social media fan you must know them, how to capture the attention of your audience with this tool and what are its benefits for your brand or website. 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