{"id":17484,"date":"2019-02-26T14:41:15","date_gmt":"2019-02-26T18:41:15","guid":{"rendered":"https:\/\/www.artechdigital.net\/?p=17484"},"modified":"2020-08-20T13:27:25","modified_gmt":"2020-08-20T17:27:25","slug":"aso-vs-seo-best-tool","status":"publish","type":"post","link":"https:\/\/www.artechdigital.net\/en\/aso-vs-seo-best-tool\/","title":{"rendered":"ASO vs SEO: The best tool for the positioning of your App"},"content":{"rendered":"

ASO vs SEO.<\/strong> We already know that, surely we already know that to\u00a0<\/span>position our pages in the web<\/b><\/a>; the always reliable <\/strong><\/span>SEO<\/b>. This incomparable way of planning each move as <\/span>powerful positioning strategies<\/b>, represents a north to follow by each of the enthusiasts of this world. <\/span><\/p>\n

We always want to be the first to appear in user searches; there are other very intuitive areas that deserve their own means to position themselves. When creating for the big cloud, the idea is that this creation arrives in ample magnitudes. Mobile applications need their own focus. \u00a0<\/span><\/p>\n

In that sense it is valid to ask \u00bfWhat can we do to position our App?<\/b><\/p>\n

This is where we bring out the <\/span>ASO<\/b>, a small but very effective son of <\/span>SEO<\/b><\/a>. This set of techniques called ASO by name <\/span>(App Store Optimization)<\/b>, tries to get the best out of each strategy, to <\/span>position your application in stores for mobile devices. <\/b><\/p>\n

The formula that gives the motive of the ASO<\/strong> is essentially the same as the SEO<\/strong>; the higher the visualization of your app, the higher the search results and therefore the higher the downloads.<\/strong><\/span><\/p>\n

So, <\/span>ASO vs SEO,<\/span><\/i> it’s time to know what traits genetics leave on each other and how efficient they are.<\/span><\/p>\n

ASO vs SEO; same genetics, different places. <\/em><\/strong><\/h2>\n

When we think about positioning, our mind immediately refers us to search engines; almost always Google<\/strong><\/a> for being a favorite. But speaking of apps, positioning<\/a> is not just a preferred engine; because the trend of users is less recurrent. <\/strong><\/span><\/p>\n

To download apps to your mobile, it almost always depends on which brand you use<\/strong>. If it is with <\/span>Android OS<\/b>, users are more inclined towards the Play Store and if they use iPhone, they go to the App Store.<\/strong> Among these predominant is also the <\/span>Amazon Store<\/b>.<\/span><\/p>\n

Despite this distinction, making ASO<\/strong> for our apps in each of these stores is fundamentally a sequential procedure. \u00a0<\/span><\/p>\n

We know that in order to do\u00a0SEO<\/strong><\/a>, certain factors are taken into account; the ones we know as on-page factors and off-page factors.<\/strong> In the same way the factors for the ASO are considered, classified as on-metadata and off-metadata.<\/strong><\/span><\/p>\n

\"ASO<\/a><\/p>\n

ASO On-Metadata<\/strong><\/em><\/h2>\n