{"id":18192,"date":"2019-04-18T14:10:10","date_gmt":"2019-04-18T18:10:10","guid":{"rendered":"https:\/\/www.artechdigital.net\/?p=18192"},"modified":"2019-04-17T21:06:42","modified_gmt":"2019-04-18T01:06:42","slug":"avengers-endgame-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/","title":{"rendered":"AVENGERS Endgame and its digital marketing keys"},"content":{"rendered":"

The exaggeration generated by the movie Avengers: Endgame<\/strong> has reached enormous proportions,
\nwithout a doubt, demonstrating that the Marvel Cinematic Universe is an excellence in Digital<\/strong>
\nmarketing.<\/strong><\/p>\n

For Disney it will be very difficult to overcome or at least match the engagement that Marvel has
\nwith all its film productions<\/a>, so it can be said that it has already demonstrated its investment of
\nalmost 4 billion dollars a decade ago.<\/p>\n

With the 22 films that have been released until the moment of the Cinematographic Universe of
\nMarvel (MCU, for its acronym in English) have raised more than 18 thousand 400 million dollars just
\nfor box office concept according to Box Office Mojo, without considering merchandising and
\nlicensing.<\/p>\n

With Avengers: Infinity War and its more than 2 thousand 046 million collection, the expectation and<\/strong>
\nattention generated by a MCU tape seemed insurmountable,<\/strong> however with Endgame they have
\nonce again overcome the limits.<\/p>\n

The most awaited movie in the world AVENGERS Endgame<\/h3>\n

The Russo brothers film, which premieres on April 26 and concludes Phase 3 of the MCU, attracted
\nattention more than a year after its debut, during which time rumors, speculations and theories were
\ngenerated.<\/p>\n

Something that seemed only to involve the fans was erased, because the first trailer exceeded in a
\nsingle day the 289 million reproductions<\/a><\/strong> becoming the most watched in history, and the second
\naccumulated more than 87 million views, only on YouTube.<\/p>\n

To make matters worse, the pre-sale of tickets for the premiere<\/strong> caused chaos, not only because of
\nthe strong demand for tickets, but also because the systems of various chains and specialized
\nservices collapsed.<\/p>\n

In the United States, for example, the Fandango and AMC platforms became saturated. In Mexico,
\nthe effect was similar with the services of Cinemex and Cin\u00e9polis, which led to the pre-sale tickets
\nreaching prices of up to 10,000 pesos.<\/p>\n

All these factors led the brothers Russo, Marvel and the president of the studios<\/strong>, Kevin Feige to
\nthink of a marketing strategy that will captivate the audience, but at the same time maintain the
\nmystery in the film.<\/p>\n

[bctt tweet=”The highest grossing film in the world thanks to the appropriate #MKT strategies Discover why!” username=”artech_digital”]<\/p>\n

The keys according to the creators<\/strong><\/h2>\n

As far as we knew, part of the digital marketing strategy was that for the advances<\/a> <\/strong>(teaser, trailers
\nand TV spots) only the first 15 or 20 minutes of the film are considered.<\/p>\n

But there is more, at least that is how the great creators declared it in an interview with the io9 site,
\nand among its relationships we find some elements that, indeed, have contributed to the mystery
\nand expectation of Avengers: Endgame.<\/p>\n

1. For Joe Russo the digital marketing strategy of the advances is more than thought<\/strong>: Obviously,
\neverything that goes into the trailers is really well considered. (…) And what people want to stay or
\ntake away from that, can do it &quot;, in reference to the spectator building his own story.<\/p>\n

2. However, in the end you are left with clues or crumbs so that you can really tell what happened in
\nother deliveries and what you will see. This is what Kevin Feige explains, when talking about the
\nwhite suits that appear in some advances.<\/p>\n

The president of Marvel Studios, rather than explain if they are quantum suits (as everyone
\nspeculates), points out that they used them to give a twist to how the Avengers look:<\/h4>\n
\n

We call them team costumes. (…) From the beginning we decided that -revealing them- was a great
\ndifferentiating factor between (Endgame) and the other films. The Avengers have never had equal
\noutfits, so we thought it was a very interesting image that made this movie feel new.<\/h4>\n<\/blockquote>\n

3. Everything was always directed to overcome, which from Feige perspective, was the challenge
\nfor Marvel and Disney; not only keep the mystery, also make the public understand that Avengers:<\/strong>
\nEndgame<\/strong> is more than a sequel. (We had to) make him feel more than just like Infinity War II.<\/p>\n

Because it is not (…) Team costumes add something new. Like Hawkeye, Captain Marvel<\/strong> and Scott
\nLang. &quot; In fact, the executive named the characters that were not in Infinity War, and all have been
\nkey in the digital marketing campaign.<\/p>\n

Source: Merca20.<\/p>\n","protected":false},"excerpt":{"rendered":"

The exaggeration generated by the movie Avengers: Endgame has reached enormous proportions, without a doubt, demonstrating that the Marvel Cinematic Universe is an excellence in Digital marketing. For Disney it will be very difficult to overcome or at least match the engagement that Marvel has with all its film productions, so it can be said […]<\/p>\n","protected":false},"author":10,"featured_media":18195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7180],"tags":[7086,6966,10899,9947,12094,8604,7079,9946,12100,7077,7082,7247,10378],"class_list":["post-18192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-adrian-ruiz-en","tag-artech-digital-seo-venezuela-en","tag-avengers-endgame","tag-digital-marketing","tag-innovacion-en","tag-innovation","tag-marketing-strategies","tag-positioning-seo","tag-redes-sociales-en","tag-seo-positioning","tag-strategic-marketing-plan","tag-web-positioning","tag-youtube-en"],"yoast_head":"\nAVENGERS Endgame and its digital marketing keys<\/title>\n<meta name=\"description\" content=\"The exaggeration generated by the movie Avengers: Endgame has reached demonstrating that the MCU is an excellence in Digitalmarketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AVENGERS Endgame and its digital marketing keys\" \/>\n<meta property=\"og:description\" content=\"The exaggeration generated by the movie Avengers: Endgame has reached demonstrating that the MCU is an excellence in Digitalmarketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Consultor\u00eda IT & Estrategias Digitales | Artech Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artechdigital\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/adrianjoseruiz1981\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-18T18:10:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2019\/04\/AVENGERS-Endgame-y-sus-claves-de-marketing-digital-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adrian Ruiz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adrianj_ruiz\" \/>\n<meta name=\"twitter:site\" content=\"@artech_digital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrian Ruiz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/avengers-endgame-digital-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/avengers-endgame-digital-marketing\\\/\"},\"author\":{\"name\":\"Adrian Ruiz\",\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/#\\\/schema\\\/person\\\/a221a97b566bed2ffd95fdc32dba9f8a\"},\"headline\":\"AVENGERS Endgame and its digital marketing keys\",\"datePublished\":\"2019-04-18T18:10:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/avengers-endgame-digital-marketing\\\/\"},\"wordCount\":703,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/avengers-endgame-digital-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artechdigital.net\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/AVENGERS-Endgame-y-sus-claves-de-marketing-digital-2-1.jpg\",\"keywords\":[\"Adrian Ruiz\",\"Artech Digital SEO Venezuela\",\"AVENGERS Endgame\",\"digital marketing\",\"Innovacion\",\"innovation\",\"marketing strategies\",\"positioning seo\",\"redes sociales\",\"SEO positioning\",\"strategic marketing plan\",\"Web Positioning\",\"Youtube\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/avengers-endgame-digital-marketing\\\/\",\"url\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/avengers-endgame-digital-marketing\\\/\",\"name\":\"AVENGERS Endgame and its digital marketing keys\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/avengers-endgame-digital-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/avengers-endgame-digital-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artechdigital.net\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/AVENGERS-Endgame-y-sus-claves-de-marketing-digital-2-1.jpg\",\"datePublished\":\"2019-04-18T18:10:10+00:00\",\"description\":\"The exaggeration generated by the movie Avengers: Endgame has reached demonstrating that the MCU is an excellence in Digitalmarketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/avengers-endgame-digital-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/avengers-endgame-digital-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/avengers-endgame-digital-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.artechdigital.net\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/AVENGERS-Endgame-y-sus-claves-de-marketing-digital-2-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.artechdigital.net\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/AVENGERS-Endgame-y-sus-claves-de-marketing-digital-2-1.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"AVENGERS Endgame - artechdigital\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/avengers-endgame-digital-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"AVENGERS Endgame and its digital marketing keys\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/\",\"name\":\"Consultor\u00eda IT & Estrategias Digitales | Artech Digital\",\"description\":\"Consultor\u00eda, Planificaci\u00f3n y Ejecuci\u00f3n de Proyectos Tecnol\u00f3gicos. Desarrollos web, DLT, Seguridad Informatica, Markentig Online, Posicionamiento SEO\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/#organization\",\"name\":\"Artech Digital C.A\",\"url\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.artechdigital.net\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/logo-arte.png\",\"contentUrl\":\"https:\\\/\\\/www.artechdigital.net\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/logo-arte.png\",\"width\":800,\"height\":400,\"caption\":\"Artech Digital C.A\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/artechdigital\",\"https:\\\/\\\/x.com\\\/artech_digital\",\"https:\\\/\\\/www.instagram.com\\\/artechdigital\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/#\\\/schema\\\/person\\\/a221a97b566bed2ffd95fdc32dba9f8a\",\"name\":\"Adrian Ruiz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/074abaf7be841ecdb58594d0286871c3a9bc44087528c9eeea2f255b70328b7b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/074abaf7be841ecdb58594d0286871c3a9bc44087528c9eeea2f255b70328b7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/074abaf7be841ecdb58594d0286871c3a9bc44087528c9eeea2f255b70328b7b?s=96&d=mm&r=g\",\"caption\":\"Adrian Ruiz\"},\"description\":\"Especialista en tecnicas de posicionamiento web avanzadas SEO (Search Engine Optimization), dise\u00f1o e implementacion de estrategias digitales y asesor de proyectos de limpieza de reputacion en internet ORM (Online Reputation Management).\",\"sameAs\":[\"https:\\\/\\\/www.artechdigital.net\\\/adrian-ruiz-consultor-seo\\\/\",\"https:\\\/\\\/www.facebook.com\\\/adrianjoseruiz1981\",\"https:\\\/\\\/x.com\\\/adrianj_ruiz\"],\"url\":\"https:\\\/\\\/www.artechdigital.net\\\/en\\\/author\\\/aruiz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AVENGERS Endgame and its digital marketing keys","description":"The exaggeration generated by the movie Avengers: Endgame has reached demonstrating that the MCU is an excellence in Digitalmarketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/","og_locale":"en_US","og_type":"article","og_title":"AVENGERS Endgame and its digital marketing keys","og_description":"The exaggeration generated by the movie Avengers: Endgame has reached demonstrating that the MCU is an excellence in Digitalmarketing.","og_url":"https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/","og_site_name":"Consultor\u00eda IT & Estrategias Digitales | Artech Digital","article_publisher":"https:\/\/www.facebook.com\/artechdigital","article_author":"https:\/\/www.facebook.com\/adrianjoseruiz1981","article_published_time":"2019-04-18T18:10:10+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2019\/04\/AVENGERS-Endgame-y-sus-claves-de-marketing-digital-2-1.jpg","type":"image\/jpeg"}],"author":"Adrian Ruiz","twitter_card":"summary_large_image","twitter_creator":"@adrianj_ruiz","twitter_site":"@artech_digital","twitter_misc":{"Written by":"Adrian Ruiz","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/#article","isPartOf":{"@id":"https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/"},"author":{"name":"Adrian Ruiz","@id":"https:\/\/www.artechdigital.net\/en\/#\/schema\/person\/a221a97b566bed2ffd95fdc32dba9f8a"},"headline":"AVENGERS Endgame and its digital marketing keys","datePublished":"2019-04-18T18:10:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/"},"wordCount":703,"publisher":{"@id":"https:\/\/www.artechdigital.net\/en\/#organization"},"image":{"@id":"https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2019\/04\/AVENGERS-Endgame-y-sus-claves-de-marketing-digital-2-1.jpg","keywords":["Adrian Ruiz","Artech Digital SEO Venezuela","AVENGERS Endgame","digital marketing","Innovacion","innovation","marketing strategies","positioning seo","redes sociales","SEO positioning","strategic marketing plan","Web Positioning","Youtube"],"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/","url":"https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/","name":"AVENGERS Endgame and its digital marketing keys","isPartOf":{"@id":"https:\/\/www.artechdigital.net\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2019\/04\/AVENGERS-Endgame-y-sus-claves-de-marketing-digital-2-1.jpg","datePublished":"2019-04-18T18:10:10+00:00","description":"The exaggeration generated by the movie Avengers: Endgame has reached demonstrating that the MCU is an excellence in Digitalmarketing.","breadcrumb":{"@id":"https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/#primaryimage","url":"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2019\/04\/AVENGERS-Endgame-y-sus-claves-de-marketing-digital-2-1.jpg","contentUrl":"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2019\/04\/AVENGERS-Endgame-y-sus-claves-de-marketing-digital-2-1.jpg","width":1920,"height":1080,"caption":"AVENGERS Endgame - artechdigital"},{"@type":"BreadcrumbList","@id":"https:\/\/www.artechdigital.net\/en\/avengers-endgame-digital-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.artechdigital.net\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.artechdigital.net\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"Marketing","item":"https:\/\/www.artechdigital.net\/en\/marketing\/"},{"@type":"ListItem","position":4,"name":"AVENGERS Endgame and its digital marketing keys"}]},{"@type":"WebSite","@id":"https:\/\/www.artechdigital.net\/en\/#website","url":"https:\/\/www.artechdigital.net\/en\/","name":"Consultor\u00eda IT & Estrategias Digitales | Artech Digital","description":"Consultor\u00eda, Planificaci\u00f3n y Ejecuci\u00f3n de Proyectos Tecnol\u00f3gicos. Desarrollos web, DLT, Seguridad Informatica, Markentig Online, Posicionamiento SEO","publisher":{"@id":"https:\/\/www.artechdigital.net\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.artechdigital.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.artechdigital.net\/en\/#organization","name":"Artech Digital C.A","url":"https:\/\/www.artechdigital.net\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.artechdigital.net\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2016\/12\/logo-arte.png","contentUrl":"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2016\/12\/logo-arte.png","width":800,"height":400,"caption":"Artech Digital C.A"},"image":{"@id":"https:\/\/www.artechdigital.net\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/artechdigital","https:\/\/x.com\/artech_digital","https:\/\/www.instagram.com\/artechdigital\/"]},{"@type":"Person","@id":"https:\/\/www.artechdigital.net\/en\/#\/schema\/person\/a221a97b566bed2ffd95fdc32dba9f8a","name":"Adrian Ruiz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/074abaf7be841ecdb58594d0286871c3a9bc44087528c9eeea2f255b70328b7b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/074abaf7be841ecdb58594d0286871c3a9bc44087528c9eeea2f255b70328b7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/074abaf7be841ecdb58594d0286871c3a9bc44087528c9eeea2f255b70328b7b?s=96&d=mm&r=g","caption":"Adrian Ruiz"},"description":"Especialista en tecnicas de posicionamiento web avanzadas SEO (Search Engine Optimization), dise\u00f1o e implementacion de estrategias digitales y asesor de proyectos de limpieza de reputacion en internet ORM (Online Reputation Management).","sameAs":["https:\/\/www.artechdigital.net\/adrian-ruiz-consultor-seo\/","https:\/\/www.facebook.com\/adrianjoseruiz1981","https:\/\/x.com\/adrianj_ruiz"],"url":"https:\/\/www.artechdigital.net\/en\/author\/aruiz\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.artechdigital.net\/en\/wp-json\/wp\/v2\/posts\/18192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artechdigital.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artechdigital.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artechdigital.net\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artechdigital.net\/en\/wp-json\/wp\/v2\/comments?post=18192"}],"version-history":[{"count":5,"href":"https:\/\/www.artechdigital.net\/en\/wp-json\/wp\/v2\/posts\/18192\/revisions"}],"predecessor-version":[{"id":18200,"href":"https:\/\/www.artechdigital.net\/en\/wp-json\/wp\/v2\/posts\/18192\/revisions\/18200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artechdigital.net\/en\/wp-json\/wp\/v2\/media\/18195"}],"wp:attachment":[{"href":"https:\/\/www.artechdigital.net\/en\/wp-json\/wp\/v2\/media?parent=18192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artechdigital.net\/en\/wp-json\/wp\/v2\/categories?post=18192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artechdigital.net\/en\/wp-json\/wp\/v2\/tags?post=18192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}