{"id":18261,"date":"2019-05-08T13:17:41","date_gmt":"2019-05-08T17:17:41","guid":{"rendered":"https:\/\/www.artechdigital.net\/?p=18261"},"modified":"2020-12-10T09:59:05","modified_gmt":"2020-12-10T13:59:05","slug":"creation-of-community-basic-tools-community-manager","status":"publish","type":"post","link":"https:\/\/www.artechdigital.net\/en\/creation-of-community-basic-tools-community-manager\/","title":{"rendered":"Creation of community: Basic tools of the community manager"},"content":{"rendered":"

The community manager is the social media professional<\/b>, and above all \u00a0the main head of all brands or companies with the aim of<\/span> growing online receptivity<\/i><\/b><\/a><\/span> and maintaining the level of interest and participation of its members or customers. <\/span>\u00a0The most important task of the community manager is the creation of a community<\/b> that is based on the set of individuals who gather around exchanging common interests. <\/span><\/p>\n

Community building should have clear objectives, but \u00bfHow do you find potential members?<\/em><\/strong><\/p>\n

The <\/span>community manager<\/b> should look for them in those online platforms where they are already, that is, where there is more receptivity and interaction in the social networks created, identifying which are the most appropriate channels and adequately following the strategy defined by the<\/strong> social media plan.<\/strong><\/span><\/p>\n

However, the profession of being a community manager has increased over the last few years. There are some basic tools<\/a> of the community manager that are unknown to the individuals themselves. <\/b><\/p>\n

Earning customer trust, generating relevant content, correctly managing communities help us to be more visualized, increase our sales, and keep the target audience close. That’s why this segment will show some basic community manager tools to increase knowledge and make our community creation successful.<\/span><\/i><\/p>\n

Creating Community: How to create and grow the Brand<\/strong><\/h3>\n

As explained above, the CM is the company’s primary voice for the community.<\/b> Community management is the best strategic way for the company to reach consumers, <\/span>customers and prospects<\/a><\/span><\/strong>.<\/b><\/p>\n

It consists of establishing bonds with these individuals to make them feel part of the company, and feel trust between the manager and the user. <\/span><\/p>\n

\"Creation<\/a><\/p>\n

It should be noted that in creation of community, quality is more important than quantity.<\/b> In other words, we should not obsess about achieving a large <\/span>number of followers<\/b>; if we have less <\/span>valuable content<\/b><\/a><\/span> that provides interaction and volume of consumers, and more content NOT relevant that do not contribute anything to the community.<\/span><\/p>\n

Then \u00a1It’s all wrong! The purpose is to encourage and involve those users who are part of the Group<\/strong><\/h5>\n

However, the principles are hard. Don’t expect that managing a community will have results overnight, attracting users costs, unless you have a well <\/span>optimized online reputation<\/b> as a strong brand on the Internet. But don’t give up! If you can do it, if you are constantly looking for potential users, always following a <\/span>defined strategy and with good content<\/b><\/a><\/span>. <\/span><\/p>\n

Creating relevant publications, with updated ideas such as, for example,<\/span> new automated technologies or 3D images and videos capture the attention of the user<\/b>, since it is something new both for the brand that gives it a differential value, and for them. These are called <\/span>Generation Z<\/b>, which are consumers with new strategic styles for <\/span>social media<\/b>.<\/span><\/p>\n

Social networks as customer service<\/strong><\/h3>\n

Digitization has served to keep users in different parts of the world informed of any new developments in different countries. <\/span><\/p>\n

Social networks have become the channel of mass communication in all times, retain great utility that present 4 key advantages for creation of community:<\/h5>\n