{"id":18923,"date":"2019-09-05T16:36:34","date_gmt":"2019-09-05T20:36:34","guid":{"rendered":"https:\/\/www.artechdigital.net\/?p=18923"},"modified":"2020-08-19T19:45:45","modified_gmt":"2020-08-19T23:45:45","slug":"how-to-build-brand-lovemark","status":"publish","type":"post","link":"https:\/\/www.artechdigital.net\/en\/how-to-build-brand-lovemark\/","title":{"rendered":"How to build a recognized brand and make it an immortal symbol of the “LoveMark”"},"content":{"rendered":"

How to build a\u00a0 brand? it is not an easy task, but it is certainly a very important task that must be put into practice.\u00a0<\/strong><\/p>\n

Remember that transparency, authenticity and purpose are repetitive for some reason. So, what is essential in a great brand?<\/p>\n

To make it clearer, backpackers think that a brand is based on just a name, logo or advertising gimmick.<\/p>\n

A brand is beyond that, it is so important to turn it into an exciting connection with the ideal buyer or customer; and at the same time transform it into a LoveMark<\/a>, which simply refers to Love for the brand.\u00a0<\/strong><\/p>\n

When a brand comes to make recognized by ease and even that its name is the replacement of other products and services, we are talking about it has become an immortal symbol.<\/p>\n

A very close example, in Venezuela the emblematic arepa is an icon of the country; so much so, that “Venezuelan that does not eat arepa, is not Venezuelan”, in fact there is the case of the Polar company with its indelible PAN flour, the Venezuelan has made this brand an immortal symbol, which refers to corn flour in any brand.<\/p>\n

So, when a person goes to a grocery store, warehouse or supermarket and finds on the shelves another brand of corn flour, likewise say “I just bought PAN flour”, do not mention the brand, until the time they say: “Buy PAN flour, a different brand. Actually, there is a LoveMark with the PAN brand.<\/p>\n

Now, how to build a recognized brand<\/strong><\/h2>\n

First of all, a brand makes you feel through the emotions what you want to transmit with essence to the consumer. And it is precisely at that moment, when the buyer chooses without thinking, the place where to buy and what product to buy.<\/p>\n

Look at these simple features:<\/strong><\/p>\n

The customer will buy in the place he feels at ease, according to his demands and preferences, even linked to emotions, environment, treatment, music, quality of service and products.<\/strong><\/p>\n

In this way, the customer will choose the product according to their demands, tastes and preferences; even the consumer can buy any product without actually needing it, simply because he has a love for the brand and cannot stop having it; and it is precisely at that moment, when the emotions of the time of path, of what the product offers and its quality are connected.<\/p>\n

In order to build a brand you must ask yourself these questions:<\/strong><\/h3>\n