{"id":19551,"date":"2020-06-15T20:35:19","date_gmt":"2020-06-16T00:35:19","guid":{"rendered":"https:\/\/www.artechdigital.net\/?p=19551"},"modified":"2020-12-10T09:56:00","modified_gmt":"2020-12-10T13:56:00","slug":"what-you-need-to-know-about-grading-google-ads-performance","status":"publish","type":"post","link":"https:\/\/www.artechdigital.net\/en\/what-you-need-to-know-about-grading-google-ads-performance\/","title":{"rendered":"What You Need to Know About Grading Google Ads Performance"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sometimes, it is difficult to get a good picture of how your Google Ads campaigns are performing. Even having access to Insights does not always help. And since you have to pay for every click, it is important to understand where the money goes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is another way to determine how good or bad you are doing. Perform an audit and <\/span><a href=\"http:\/\/cleverads.com\/google-ads-audit\"><span style=\"font-weight: 400;\">get your Google Ads overall grade<\/span><\/a><span style=\"font-weight: 400;\">. It is an excellent method to figure out if you are doing well on the side of Google Ads performance.<\/span><\/p>\n<p><b>Understanding How the Grader Works<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When you run an audit, you will gain access to lots of information. It might seem a bit overwhelming at first, but everything should be separated clearly so that you have a better understanding. Here are some things you can expect to see:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Quality score \u2013 are the campaigns approved by Google, and does that have any impact?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">CTR \u2013 low click-through rates show that you are losing against the competition.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Landing page optimization \u2013 compare your pages to what other brands have.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Impression share \u2013 how frequently your ads appear to relevant searches on the search engine.<\/span><\/li>\n<\/ul>\n<h3><b>Taking Advantage of the Grader<\/b><\/h3>\n<p><a href=\"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19557 size-full\" src=\"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-2.jpg\" alt=\"Google Ads Performance 1 - Artech Digital\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-2.jpg 1920w, https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-2-300x169.jpg 300w, https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-2-1024x576.jpg 1024w, https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-2-768x432.jpg 768w, https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Having such an abundance of information in front of you will allow you to make the necessary adjustments in the <\/span><a href=\"\/?p=17251\"><span style=\"font-weight: 400;\">PPC marketing department<\/span><\/a><span style=\"font-weight: 400;\">. Thankfully, you can make the changes in real time, so if something is not performing up to your expectations, feel free to remove keywords or try a different variation of an ad copy.<\/span><\/p>\n<p><b>Moving Forward<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When you have the results in front of you, you will end up with either of the two scenarios. In the same way, the first one is when you are happy with the results and want to stick to the PPC strategy that has been working until now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second scenario is when you are not satisfied with the numbers and want to make improvements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The audit will only give you the results. It is not going to solve the issue of improving Google Ads Performance. You are going to be in charge of that.<\/span><\/p>\n<h4><b>Trying Different Ad Copies<\/b><\/h4>\n<p><a href=\"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19559 size-full\" src=\"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-3.jpg\" alt=\"Google Ads Performance 2 - Artech Digital\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-3.jpg 1920w, https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-3-300x169.jpg 300w, https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-3-1024x576.jpg 1024w, https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-3-768x432.jpg 768w, https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-3-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Spending a bit more time on writing persuasive ad copies is one of the first things you need to do. The reality is that you may struggle as <\/span><a href=\"https:\/\/www.forbes.com\/sites\/allbusiness\/2017\/03\/03\/the-secrets-to-hiring-and-developing-the-best-copywriters-for-your-website\/#64b1006a78d1\"><span style=\"font-weight: 400;\">copywriting is difficult<\/span><\/a><span style=\"font-weight: 400;\"> to master. Brands are not afraid to pay a lot of money to get someone who will elevate their quality to another level. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, not everyone can afford a professional <a href=\"\/?p=20705\">copywriter<\/a>. If you are stuck writing everything yourself, do not limit the ad copy to a standard template. Google is already full of those.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a more creative approach. Make it so that you stand out from the rest. And test with as many different copies as you can. You can never be certain when you will land a winner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, make use of available ad extensions as those also add a bit of originality without taking away the character space for the main copy text.<\/span><\/p>\n<p><b>Focusing on Long Tail Keywords<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Finding a perfect keyword is something that hardly anyone is capable of doing. The ordeal becomes even harder when you are in a more competitive niche. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The amount of money you spend on a keyword will determine how it will fare on Google. Overspending on meager keywords does not bode well for the ultimate results. And a competitive keyword that could turn out great will be difficult to get without spending too much.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to emphasize long tail keywords. Try to look for a place that is yet to be filled in your niche. Pour your resources there instead of wasting them on keywords that will only end up letting you down.<\/span><\/p>\n<h4><b>Optimizing Landing Pages<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Landing pages should represent exactly what the text of the ad promises. Do not try to mislead your potential customers. You will only end up on Google&#8217;s blacklist. An increase in bounce rate and penalties will lead to having to close down the page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, make sure that your pages are proper and have a good enough loading speed. Otherwise, people will leave it as soon as they end up there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, since the popularity in mobile browsing continues to increase, do not forget about optimizing the pages as well as the ads themselves so they are properly visible to those who are using smartphones and tablets.<\/span><\/p>\n<p><b>Researching the Competition<\/b><\/p>\n<p><a href=\"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19561 size-full\" src=\"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-4.jpg\" alt=\"Google Ads Performance 3 - Artech Digital\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-4.jpg 1920w, https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-4-300x169.jpg 300w, https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-4-1024x576.jpg 1024w, https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-4-768x432.jpg 768w, https:\/\/www.artechdigital.net\/wp-content\/uploads\/2020\/06\/Google-Ads-4-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Competition does not have to be all about rivalries. You can approach the problem of dealing with other brands as an opportunity to take their best practices and apply the knowledge to your campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There will be days when you are not feeling it, or the results are mediocre. When this happens, looking for inspiration from other businesses is sometimes the best course of action.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes, it is difficult to get a good picture of how your Google Ads campaigns are performing. Even having access to Insights does not always help. And since you have to pay for every click, it is important to understand where the money goes. There is another way to determine how good or bad you [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":19555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7295],"tags":[6965,9945,11562,13010,13011,13007,13008,13009,10379],"class_list":["post-19551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-artech-digital-en","tag-google-en","tag-google-ads-en","tag-google-ads-campaigns-en","tag-google-ads-performance-en","tag-landing-pages","tag-long-tail-keywords-en","tag-optimizing-landing-pages-en","tag-venezuela-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Ads Performance what you need to know your rating<\/title>\n<meta name=\"description\" content=\"Even having access to Insights does not always help. And since you have to pay for every click, it is important to understand where the money goes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artechdigital.net\/en\/what-you-need-to-know-about-grading-google-ads-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need to Know About Grading Google Ads Performance\" \/>\n<meta property=\"og:description\" content=\"Even having access to Insights does not always help. 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