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SEO Hats: Why is the “black, grey or white” tag already a thing of the past?

SEO Hats: Why is the “black, grey or white” tag already a thing of the past?

by Gregori Freites | Nov 23, 2020 | Blog

We all know the SEO hats and the rating they give to each one. Black, grey, white, all in a categorization of techniques; substantially good or bad to apply in terms of positioning. The color-coded terminology of SEO is so “old school”. Find out why this...
Instagram’s keyword search opens up a world of possibilities

Instagram’s keyword search opens up a world of possibilities

by Gregori Freites | Nov 19, 2020 | Blog

For the first time Instagram’s keyword search its allowing users to find content in a more intuitive way for the social media platform users. Until now, users could only search for content by hashtags, location tags, user names and profile names. This left a...
Artificial Intelligence Data Promises to Reduce Unnecessary Costs

Artificial Intelligence Data Promises to Reduce Unnecessary Costs

by Gregori Freites | Nov 16, 2020 | Blog

Have you ever wondered how the data collected by Artificial Intelligence can help direct the steps of your strategy? Here we explain it to you. As pay-per-click (PPC) costs continue to rise, it is more important than ever for merchants and digital advertising agencies...
Visual content: How does it benefit the SEO of my website?

Visual content: How does it benefit the SEO of my website?

by Gregori Freites | Nov 13, 2020 | Blog

It’s no secret that visual content is the most engaging trend. We know that content formats such as video, computer graphics, GIFs, memes and more should be part of your content strategy, but did you know that these also impact your site’s SEO? How does...
Optimizing web loading speed is a big deal. Here is why

Optimizing web loading speed is a big deal. Here is why

by Gregori Freites | Nov 6, 2020 | Blog

According to a study by Google and Deloitte, for every 0.1 second that your page speed improves, you can increase your conversion rates by 8% by optimizing web loading speed. That data point creates a pretty powerful business case for improving your site’s...
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