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Optimize Google ads when the average rank disappears

Optimize Google ads when the average rank disappears

by Andreina Medina | Apr 1, 2019 | Artech Digital News

Google Ads has announced that the “average position” metric will no longer be compatible as of September. After having been a Google for almost a decade, I can only imagine the concern that the Google Ads marketing; team must have felt before making this...
How to conquer the digital consumer? Internet and the radical change of the market

How to conquer the digital consumer? Internet and the radical change of the market

by Adrian Ruiz | Apr 1, 2019 | Artech Digital News

With the advent of the internet the way of consuming has changed radically; we went from physical shopping to becoming digital consumer. From our sofa at home; we have access to any type of product. Today, without realizing it, we are in the era of the digital...
Artificial Intelligence Can Protect Shops From Theft

Artificial Intelligence Can Protect Shops From Theft

by Andreina Medina | Mar 28, 2019 | Artech Digital News

It has happened to you that they are in a shop and a watchman comes to you determined to offer you help, it is almost certain that artificial intelligence has something to do with it; through a recognition software they can identify themselves as a possible thief....
¿What do you need to take into account to optimize a website?

¿What do you need to take into account to optimize a website?

by Andreina Medina | Mar 13, 2019 | Artech Digital News

Now that you know what SEO is and what are the main factors that Google takes into account when positioning a website, you still have to learn what to do to optimize a website and that your page has chances of being positioned in the SERPs. Let’s talk about how...
World Wide Web celebrates its 30th anniversary and Google celebrates it

World Wide Web celebrates its 30th anniversary and Google celebrates it

by Andreina Medina | Mar 13, 2019 | Artech Digital News

Today 12 March marks the 30th birthday of the incredible World Wide Web, created by the physicist CERN (European Centre for Nuclear Physics); Sir Tim Berners-Lee, an invention that would change the whole world. Navigating the first web page is no match for the ones...
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