Google Search Console is among the benefits offered by Google, a service that gives way to the monitoring of the website that is managed and keeping constant attention on the objective: Your positioning.
As Google crawls, analyzes and indexes websites, the aspects involved are important for this and to know how to improve each process.
The then called administrator of the page, or the one who is entrusted for these functions, will work on:
- Confirmation that Google accesses the content you enter on the page.
- Build a content that hooks and traps from the visual users of the network to get them to stop and enter it.
- The material created must be novel and frequent, which helps Google crawl.
- You must also remove all material, both text and audio-visual, that is no longer important so that it does not appear as the result of a search.
Just like that:
- Google Search Console analyzes the website like a big scanner, puts in simple and practical visualization the way in which the page is shown to everyone.
- It identifies the way in which queries have been made so that the website appears as a priority in the search engine, as well as which have been the most positioned.
- Some pages work as links, created or assimilated, so Google.
Search Console identifies them to take them into account as an added value; and you can not forget that browsing becomes increasingly portable; so the performance has to be established and optimized so that on various mobile devices each website is accessed quickly.
Search Console recommended!
In general all users of the network should use Google Search Console, a tool or team of them that places within reach of all its benefits and will always be implement of technical SEO work.
However Google exposes in its support information (Google) the properties it offers, which are of interest, among them:
- For application developers the way “users find the application” will be recognizable and provides formulas for “integrating” the application into websites.
- Web developers, for their part, “will monitor and resolve market problems such as errors in structured data.
- To SEO experts monitoring web traffic, improving ranking and decision making will be more practical tasks.
In addition, the information provided by Search Console “will help and influence the decision of which techniques to apply and the marketing analyses” that can be made with the application of the various Google tools “such as Analytics, Search Trends and Adwords”.
On the benefit that it gives to the functions of a web administrator; the supervision of all the functionality is more effective, because it shows the errors that can generate the server;this as one of the examples.
Also various problems or failures such as loading the site, or security problems by piracy” are detected; all in search of optimizing the performance of the search by working expeditiously in the maintenance of the web. Google Search Console and its multiple benefits.
Initially Google Search Console, which bears that name since 2015, was launched as Google Webmaster and as Google Search Tools.
To register in Search Console you only have to go to your webmaster page; and place in the register the website address where it tells you “add property”.
Analyze the search
Remember that between the services you will be able to analyze the search clicks; which will determine what customers most require and thus better channel the content to be published.
In the report “Search Analysis”, as explained in detail the Google support is shown:
- The frequency of inclusion of the website in search results, this is achieved with the conditions filtered and grouped into: Categories, time or date, and device: or these results serve to know how much the search changes, who searches and those requests that will filter the content and that “are more likely to show the website”.
- The queries that are made from a mobile device, which helps renew the service for them. o Statistics of clicks, which expose the increase or decrease of queries that are made in the search engine.
For the interpretation of the report he consents:
- The change in the “displayed metrics”, from the selection of how many you want to modify.
- The modification in the grouping of data, selecting a property “Queries or pages”.
- How to filter the data in the corresponding menu.
- Comparison of values, which from the drop-down option contrasts one category with another in order to know which one gives better results.
In the choice of metrics:
- Summary of clicks that are made on the results page and that send to who makes it to the analyzed website.
- Detail of the number of links that have been generated to take the user to the website.
- Perform the scrolling for them or not. “Counting that is done by site”, which also changes in the pages called “infinite scrolling” such as images, in which it is necessary for the user to scroll to mow the sample.
- The CTR, the percentage of search clicks between prints. It generates the service to verify their effectiveness.
- Positioning average, where the report indicates the average where the website will be placed.
In data grouping:
- The change of the way of distribution of the data by groups is maintained by categories, among which you will find: “Query, Country of origin, Device, Type of search, Page, Appearance of the search engine and the Date”.
In the filters:
- Filters are also made by categories. To add them, enter the desired bishop in the “drop-down menu” under each category, and follow the instructions.
- To remove them: Select the X attached to the name of the filter or in the drop-down menu select the option “Reset”.
In the comparison of the values:
- Sort by differences and you’ll see new activities.
- Compare by the totality of searches between different devices.
- You can also compare values from the same category, but adding a new value could change the recent result.
All this and more can be done from the Google Search Console how to interpret the data in tables; count them independently.
And check the reading that Google does when interpreting the content correctly; so the positioning of the website will be faster indexed and crawled by the search engine which will help the location as a primary product.
Also each analyst will know by means of the “Report of manual actions”; as Google sees the page or the site and if a part of it opposes the so called “guidelines of quality of the webmaster”; and thus to work in the list and the details that improve the work.
It is essential to remember that with Search Console you will be alerted of errors; inconveniences or problems via email; periodic reports with which you will be aware of what to correct.
The international segmentation; mobile usability reports and optimization tests for mobiles and much more; content that will provide in-depth knowledge about the benefits of Google Search Console that expose.
Continue reading: Google Pagerank: Increase the popularity of your website