The Content Marketing
Content marketing is the art of understanding exactly what users need to know to give them in a timely and convincing way what they are looking for.
Who was the pioneer in Content Marketing?
Joe Pulizzi, a content marketing pioneer, defines it very well:
“Content marketing is a strategic marketing approach; focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately to drive profitable customer action”.
We have to be clear that our website must be 100% attractive to our customers, content marketing is the key to this.
What do we achieve with Content Marketing?
The objective of content marketing is that our customers are fully satisfied, additionally it allows to attract new customers. On the other hand, content marketing is fundamental for web positioning.
“With a good content marketing, we will be able to increase the authority of our website”.
Another important point is that with a good content marketing, you can increase the organic traffic to your website; it also allows us to know what our customers feel and what improvements we should make.
Why is Content Marketing important?
- Firstly because it allows us to measure whether our customers are satisfied or not.
- It helps us to generate full confidence in our customers.
- We care about knowing what they want and what improvements we should make.
- We attract new customers, since a satisfied user generates a positive recommendation for our website.
What is the result of good Content Marketing?
With good content marketing, we drive inbound traffic to our website. Additionally, search engines reward websites that generate consistent, quality content of their own.
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