Who pioneered Content Marketing?
Joe Pulizzi pioneered content marketing very well defines it as:
“Content marketing is a strategic marketing approach; focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately to drive profitable customer action.
We have to be clear that our website must be 100% attractive to our customers, content marketing is the key to this.
What do we achieve with Content Marketing?
The goal of content marketing is that our customers are fully satisfied, additionally allows you to attract new customers. On the other hand, content marketing is fundamental for web positioning.
“With good content marketing, we will be able to increase the authority of our website”.
Another important point is that with a good content marketing, you can increase the organic traffic to your website; it also allows you to know what our customers feel and what improvements we need to make.
Why is Content Marketing important?
- Firstly because it allows us to measure whether our customers are satisfied or not.
- It helps us to generate in our customers a full confidence in us.
- We worry about knowing what they want and what improvements we should make.
- We attract new customers, as a satisfied user generates a positive recommendation for our website.
What is the result of a good Content Marketing?
With good content marketing, we drive inbound traffic to our website. Additionally, search engines reward websites that generate consistent, quality content of their own.