Content Marketing


  • Content Marketing
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Content Marketing


Content marketing is the art of understanding exactly what users need to know to give them what they are looking for in a timely and compelling way.

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Who pioneered Content Marketing?

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Joe Pulizzi pioneered content marketing very well defines it as:


“Content marketing is a strategic marketing approach; focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately to drive profitable customer action.

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What do we achieve with Content Marketing?

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“With good content marketing, we will be able to increase the authority of our website”.

Another important point is that with a good content marketing, you can increase the organic traffic to your website; it also allows you to know what our customers feel and what improvements we need to make.

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Why is Content Marketing important?

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  • Firstly because it allows us to measure whether our customers are satisfied or not.
  • It helps us to generate in our customers a full confidence in us.
  • We worry about knowing what they want and what improvements we should make.
  • We attract new customers, as a satisfied user generates a positive recommendation for our website.

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What is the result of a good Content Marketing?

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With good content marketing, we drive inbound traffic to our website. Additionally, search engines reward websites that generate consistent, quality content of their own.

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Do you need to increase the authority of your website?

Contact us

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