Digital strategies are part of technological innovation.
What is SEO?
According to Wikipedia, search engine optimization, SEO; “is the technical process by which changes are made to the structure and information of a web page. It also aims to improve the visibility of a Web site; in the organic results of the different search engines”.
You remember when you were younger and listened to fantastic stories; and by this we are referring to the famous ancient warriors in “Saint Seiya” or by the name of the manga in Spanish, “The Knights of the Zodiac”; where the protagonists had their objectives and reached them with strategies that they established after knowing what they wished to achieve.
For these warriors, with special characteristics, possessed an inner strength; they were positioned in a fantastic time with the primary intention of protecting the goddess Athena. Therefore, they were with her, used their powers conferred by the magicians of the Universe, and in this way achieved their goal, which was to protect the Cosmos.
So they turned the idea into a saga of knowledge, which for almost 40 years has penetrated into the culture of several generations; but in these times it is maintained and even this year “Netflix” puts it again on the screen; to put within reach of all, the knowledge of science and mythology, See more…
We are 100% focused on the fulfillment of goals
Google is the biggest!
According to recent studies, the first three natural results of a Google search receive more than 72% of clicks.
Patience is the mother of SEO Positioning Success
SEO On Page
As a consequence of the above, we talk about the importance of knowing how is the web positioning in your page. The SEO On Page (within the page) is the work that you must do; besides this depends on your competence and work, which will undoubtedly allow the search engines to classify you and know better what it is about. This is also the purpose of reviewing the material you upload.
In this way, Villanueva identifies the SEO On Page as “the optimization of a Web page with respect to the Google search engines and to improve the user’s experience”, and he emphasizes that “the objective is not to be there, it is to stand out”.
SEO Off Page
Without leaving aside the value of the On Page SEO, it is important to understand that to optimize a website the Off Page SEO is indispensable, since all the factors that do not belong to the page, the external ones, influence the ranking.
Miguel Florido maintains that “to improve the Off Page SEO we need to carry out a link building strategy; it consists of actions to get links from other pages with authority in the same sector”. Besides, with the necessary strategies your product will be linked by professionals who will promote your work.
Benefits of SEO Positioning
for your website
A high percentage of pages within our site must be indexed in search engines, if we do not exist for them then we do not exist for our users.
It is important to know the status of our content, accessibility, quality, canonicals, wpo, headers, cannibalization, ALT in images, everything related to keywords, semantics.
For google it is important to know how popular your website is, that’s why you should implement a good strategy for both external and internal links, analyze the competition, handle anchor text correctly, have a balance between dofollow and nofollow links, among other aspects.
The art of measuring everything we do, analyzing and monitoring strategy, “when you know yourself and know others, victory is not a danger. Here we will analyze the toxicity of inbound links, investigate how the competition is acting, google penalties, blacklists, IP neighborhoods.
Importance of the ranking
Research shows that approximately 85% of all websites are found through search engines.
Main search engines
96% of Internet users start their search on the web through a major search engine (Google, Bing, Yahoo, AOL).
SEO allows you to choose keyword phrases for searches performed by potential customers.
In January 2016, more than 17.5 billion searches were performed with 342 billion results.
Solid SEO and search engine friendly web design will help attract visitors to your website and increase sales.
Consumer perception is the higher a website is ranked in a search engine.
This post is also available in: Español (Spanish)