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Mobile Commerce Congress - Artech Digital

Artificial Intelligence (AI) and Big Data aimed at companies based in the retail segment are tools that can be rescued as the soul of the sixth edition of the Mobile Commerce Congress held in Spain recently. All the technological advances destined for the gigantic marketing industry have not been able to demolish the old advice that “the customer will always be right”. So sales alchemists should know that there are precepts that functionally are never going to change. Innovating to maintain dynamic links between sellers and buyers is an unavoidable marketing calculation. The concern left by the VI Edition of the Mobile Commerce Congress has to do with how much to do so that the omnicanal experiences become more widespread. All those present at the Kinepolis City of Cinema agora in Madrid, had their focus on the retail sector. In October Madrid was the epicentre where more than 40 speakers......

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