SEO Audit

What is a Technical SEO Audit?

A SEO audit is an in-depth analysis of the state of a given website.

In the audit all the aspects of the Web site will be evaluated, which have to do with the SEO web positioning.

What is a Technical SEO Audit for?

The Technical SEO Audit, allows us to know how our Web site is structured and which are the points that we must correct; with the objective of improving the web positioning in Internet, applying all the SEO techniques.

What are the most important aspects in a Technical SEO Audit?

Web architecture

Web architecture refers to the set of actions related to the development of web pages and their optimization.

It is to know how our Web page is structured (complete design of the Web site); as much its visual aspect (colors, images, used typography, positioning of the different blocks from content within the different pages, graphical design etc.); like of the structure of the contents, usability, the experience of user (UX), the interaction user-machine, the maps of the site or site map; as well as, used codes like HTML, CSS, Javascript, AJAX, standards Web.

It is important to know the number of clicks the user has to access what he wants to see on our website.

Indexation

Indexing is the process in which search engines take the pages of your website that comply with their policies and display them to users, i.e. those pages of your website that appear to users when they search for something related to your website.

Content

The content of a website is fundamental for its positioning. Every website must have a unique content and under the SEO writing techniques.

The objective is that search engines can index as much of the content of the website as possible; and in this way be able to show the search results, when a user needs information related to our sector.

The search engines must understand what the content of our website is about; and the information provided on the website is relevant to the users.

CMS (CMS: Content Management System)

A (CMS: Content Management System) is a content management system which allows to create a support structure for the creation and administration of content.

Currently, we can highlight as (CMS: Content Management System) WordPress, for its versatility and reliability when applying the various SEO techniques, and also because it is easy to install and use. In the market there are other content managers such as Magento, Drupal, Joomla etc.

Popularity

It is about knowing which is the authority of our domain and that of the competition; (quantity and quality of external links pointing to our website).

Once we are clear about our domain authority, we will apply SEO techniques to improve and position ourselves better with respect to our competitors.

WPO

It is the process of optimizing websites, both at the user level and at the server level to optimize the page loading speed and reduce the resource consumption of our website on the server.

If we want the traffic to our website to increase, we must make all the pages of our website load as fast as possible. To do this we need to improve usability, conversion and SEO.

When we apply WPO techniques correctly, we will be able to take better advantage of the crawl budget assigned by Google.

One of the keys to improve the WPO in our website is the constant measurement. We must measure both the firstbyte (TTFB) and the full load time.

Among the main tools that exist in the market to measure the loading speed of a website, we can highlight the following: Pingdom Tools, Gt Metrix and Byte Check.

Web Analytics

A delicate point, in view of the fact that we have to measure whether the SEO techniques employed comply with the guidelines required by the search engines.
Search engines must never be fooled, we must avoid penalties.
If our website is penalized, traffic can be reduced considerably.

The cache

Another important point to consider is the “Cache”. The cache allows you to save processed data so that it does not have to be processed every time it is needed.

Varnish: It is one of the most friendly proxy cache that exists. Its configuration is quite complex and depends on use. It is the most flexible of the HTTP proxies that exist.

It has multiple usability, among them (Web Server, Proxy Cache and Load Balancer). It is less flexible but it is easier to configure.

Image Optimization

All images on our website should be 100% optimized. We must always keep in mind that images are the heaviest element of websites.

It is recommended that both the optimization of the images and their compression are done before uploading them.

In the market there are several programs for the treatment and optimization of the images, among the most prominent we have the most common Photoscape, Photoshop among others.

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