What is a Technical SEO Audit?

An SEO audit is a deep analysis of the status of a given website.

The audit will evaluate all aspects of the website, which have to do with SEO web positioning.

What is the purpose of a Technical SEO Audit?

The Technical SEO Audit, allows us to know how our website is structured and which are the points that we must correct; with the objective of improving web positioning on the Internet, applying all SEO techniques.

Web Architecture

Web architecture refers to the set of actions related to the development of Web pages and their optimization.

It is knowing how our Web page is structured (complete design of the Web site); both its visual aspect (colors, images, typography used, positioning of the different blocks of content inside the different pages, graphic design, etc.); as well as the structuring of the contents, usability, user experience (UX), user-machine interaction, site maps; as well as codes used such as HTML, CSS, Javascript, AJAX, Web standards.

It is important to know the number of clicks that the user to access what you want to observe on our website.

Index

Indexing is the process in which search engines take the pages of your website that comply with their policies and show them to users, that is, those pages of your website that appear to users when they search for something related to your website.

Popularity

It is a question of knowing which is the authority of our domain and that of the competition; (quantity and quality of external links that point to our Web site).

Once we are clear about our domain authority, we will apply SEO techniques to improve and position better with respect to our competition.

WPO

It is the process of optimizing websites, both user and server level, to optimize the page load speed and reduce the resource consumption of our website on the server.

If we want traffic to our website to increase, we must make all the pages of our website load as fast as possible. For this we need to improve usability, conversion and SEO.

By correctly applying the WPO techniques, we will be able to take better advantage of the crawl budget allocated by Google (Crawl Budget).

One of the keys to improving the WPO on our website is constant measurement. We must measure both firstbyte (TTFB) and full load time.

Among the main tools that exist in the market to measure the loading speed of a Web site, we can highlight the following: Pingdom Tools, Gt Metrix and Byte Check.