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  • Keyword Research - Artech Digital

Keyword Research

The study of keywords (Keyword Research) is the base of an SEO strategy.

It is important to have well defined which are the Keyword Research or words through which we want to find us, for this we must study well what population we want to reach.

If our main objective is that the whole world sees us as the first choice of what we offer, we must ask ourselves the following:


Keyword Research - Services

What services do we offer?

Knowing our business makes it easier for us to choose the right words with which we want to make ourselves known.




The competition?

Knowing how they look for our competitors, allows us to improve the strategy to avoid choosing keywords with a high level of difficulty. It is recommended to use Long Tail that allow more specific searches and most of them have little competition.




Who are our clients?

We need to be clear about who we want to target; based on this we will analyse the population and in this way know what they want and how they are looking for it.





What tools do I use?



Currently there are tools that allow in-depth analysis of keywords, but the most important of them are search engines.






Why is Semantics important?


Semantics in web content is related to the terminology surrounding the Keyword.

Writing styles can be very bold and dynamic; but if they are not kept within the simplicity of the world that revolves around the keyword, little or nothing will serve to satisfy the bots.

The semantic experience for a web editor begins with the conception of the Keyword. The keyword is the embryo of the semantic base of the content.

Whoever writes must know that he has semantic allies in “synonymy”; that he allows the use of different words that have the same or equivalent meaning.

They can also opt for the “antonymy”, which is the case diametrically opposed to the previous one and which represents the reverse of what it means.

The list to investigate is long and we leave enunciated other tools such as “homonymy”, “polysemy”, “paronymy”, “metonymy” and “metaphor”.



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