Google organic search results used to be composed of 10 simple blue links and a small description for each one. Today, Google SERPs are much more complex and have many more features. Rich Snippet not shown
Search features such as Rich Snippet and Featured Snippet divert Google users’ attention from the old single links. However, sometimes Rich Snippet or Featured Snippet are not displayed. The latter, through web analytics studies, has been shown to have a differential effectiveness of almost 100%, i.e. results with Rich Snippets are definitely the most clicked on.
How can this be solved?
By making sure that your sites also have complete snippets. One way to get rich snippets is through structured data or schematics.
These are markers that can be added to a website to help search engines provide more detailed results to users, which appear as rich snippets. SEO professionals can work with developers to establish good structured data on their pages.
Google loves rich snippets, and so do users, especially in recipe and product search results. Rich snippets provide star ratings, recipe brands and more.
They attract the attention of search engines and often have a higher click rate as a result. There are many ways to apply structured data mark-up to achieve an outstanding fragment.
You can use JSON-LD, RDFa and Microdata to set up your structured data JSON-LD is one of the best ways to keep your structured data consistent. Schema.org is a source of collaborative vocabulary that you can use with RDFa, Microdata, and JSON-LD, to find new ways to mark your data.
Google has its own standards that are based on the Schema.org specifications.
Marking your content with structured data can be a great way to reinforce the way machines can read your page. It’s definitely worth the effort to stand out from the crowd. Rich Snippet not shown
Your clippings are not enriched, you just have simple blue links.
Let’s look at some of the reasons why your rich snippets may not appear in Google search results.
1. Rich snippets are not guaranteed
Many assume that because you have added the code to the website, Google will automatically start offering your Rich Snippets.
However, this is not the case. Google reserves the right to deny service to your structured data.
In addition, Google only supports certain types of structured data. Not all schema types are supported by schema.org and rich snippets only appear with certain schema types.
Structured data types supported by Google include
- Article
- Book
- Breadcrumb
- Carousel
- Course
- Critical Review
- Data set
- EmployerAggregateRating
- Estimated salary
- Event
- Fact-checking
- FAQ
- Home Activities
- How-To
- Image license
- Job advertisement
- Job training
- Local Business
- Logo
- Film
- Podcast
- Product
- QUESTIONS AND ANSWERS
- Recipe
- Clipping of the review
- Situation Link Search Box
- Software application (beta)
- Speaking
- Subscription and paid content
- Video
2. Your structured data does not meet quality standards
In addition, if the marking of structured data does not meet Google’s quality standards, they reserve the right not to show it in the search results.
Some of the quality standards Google expects from tagging include
- Providing up-to-date information.
- Provide original content that you or your users have generated.
- Do not mark irrelevant content.
- Do not promote illegal activities or anything that facilitates serious harm to others.
- 3. Your structured data is not relevant or is misleading
If the marked content is not going to provide the user with a better search experience, you’d better believe that Google will not give priority to displaying a rich fragment. Rich Snippet is not displayed
Therefore, you should make sure that the structured data is relevant to the content of the page itself.
Remember that the outline is the description of your content to a machine. Is there any way for the machine to see an inconsistency between your markup and your pages?
4. Your markup data contains blasphemy
If the mark-up data, especially the structured review data, contains profanity or vulgar language, it will not be shown as a rich clipping.
Do not curse! This applies to adult sites, and with secure research turned off.
5. Not enough time has passed
Google doesn’t discover flagged content instantly, but when it crawls a site next. Even then, results from rich snippets may take longer to appear. For this reason, as a resource that is always infinitely necessary, it is advisable to be patient or you can always count on the advice of the best SEO experts in Venezuela.
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