ASO vs SEO. We already know that, surely we already know that to position our pages in the web; the always reliable SEO. This incomparable way of planning each move as powerful positioning strategies, represents a north to follow by each of the enthusiasts of this world.

We always want to be the first to appear in user searches; there are other very intuitive areas that deserve their own means to position themselves. When creating for the big cloud, the idea is that this creation arrives in ample magnitudes. Mobile applications need their own focus.  

In that sense it is valid to ask ¿What can we do to position our App?

This is where we bring out the ASO, a small but very effective son of SEO. This set of techniques called ASO by name (App Store Optimization), tries to get the best out of each strategy, to position your application in stores for mobile devices.

The formula that gives the motive of the ASO is essentially the same as the SEO; the higher the visualization of your app, the higher the search results and therefore the higher the downloads.

So, ASO vs SEO, it’s time to know what traits genetics leave on each other and how efficient they are.

ASO vs SEO; same genetics, different places.

When we think about positioning, our mind immediately refers us to search engines; almost always Google for being a favorite. But speaking of apps, positioning is not just a preferred engine; because the trend of users is less recurrent.

To download apps to your mobile, it almost always depends on which brand you use. If it is with Android OS, users are more inclined towards the Play Store and if they use iPhone, they go to the App Store. Among these predominant is also the Amazon Store.

Despite this distinction, making ASO for our apps in each of these stores is fundamentally a sequential procedure.  

We know that in order to do SEO, certain factors are taken into account; the ones we know as on-page factors and off-page factors. In the same way the factors for the ASO are considered, classified as on-metadata and off-metadata.

ASO vs SEO - artech digital

ASO On-Metadata

  • App Name: The name of the application is what defines it at first sight. Use keywords to create the name of your app; make it attractive for users and for the search of the store.
  • Description: In the Google Play Store, it is convenient to describe your app with the keywords that characterize it. For the Apple App Store it is preferable to better direct the attention to the users and capture their attention.
  • Keywords: The faithful keywords. For the Google Play Store they are not very useful because there is not a field of keywords. However for the App Store if they work and you should take advantage of it.
  • Name of the Developer: The ranking depends on the fame of the experience. If a developer has good years of experience, that characterizes him to know that his work is efficient. Expose your name, use the keywords that characterize it and position your app.
  • Icon: This is what users look at for the first time. The image of your application is vital for it to be successful; if it causes attractiveness then users are more likely to want to see what it’s all about. Design a quality image for a quality application.
  • Sample images: These are the screenshots that are displayed, regularly below the app description. A good selection of the images that you are going to place, although it does not increase the positioning; it increases the number of users who are enthusiastic about downloading your App.

Aso Off-Metadata

  • Downloads: The more downloads we have from our app, the better we position ourselves in the store. You can look for your own channels to increase downloads; social networks and online marketing are essential tools to publicize your application.
  • Valuations: The ratings that can give your app are often the ones that can position you or not. The better the ratings are , it would be better the Web positioning. The comments also play here, and is that if users have comments about your app and are good, it is because your position goes up. Responding to comments and maintaining contact between users increases their confidence in you as a developer.
  • Social Signs: That users react to your app, from the Google Play Store with a +1, for example; platform importantly positioning your app.
  • Linkbuilding: Redirecting links to your app is a gentle way to take advantage of the entries to position your application. This can be done from social networks, through the official profiles of the application.

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