You Can’t loose this! Apply these 9 marketing strategies that urge your company
Escrito por: Fernando Aguero
Clearly, the competition on the Internet is increasingly sharp, the great battle to make visible and lasting the name of your brand, has become a challenge, which you must be willing to face with the most infallible Digital Marketing Strategies.
Also, it is quite concurrent to find us with great offers, such as giving that status that we seek for our company, proceeding with Digital Marketing Strategies excessively complex, when what they do not tell you, is that persistence and good planning to the order of the day, are mainly the best move.
For this reason, if you want to be sure that your company is afloat and remains in the wave of category: we have the following 9 strategies to succeed in the market.
1. Your Buyer Person: the criteria for your ideal client
Principally it is a great need that a company knows in the best possible way to its public. With this, marketing actions will lead to more precise results, knowing exactly where to aim. Thus, it is imperative to know when your audience is or is not interested.
To have full knowledge of the essential criteria of your customers, needing to profile their behaviors is a structure that is easy for you to manipulate and predict, to resort to this at the time of consolidating a strategy and not go aiming blindly.
Thus, the use of the Buyer Persona is revealed: a criteria made to measure of research among your public. However, for this, there is no conformity of the first attempt. Therefore, you must be constantly updating the perspective you have of your Buyer Person; in order to consider the particular changes of your customers.
Reviews of your Buyer Person can be filtered through market surveys that are easy to answer, such as: sex, age, profession, place of residence.
To dig deeper, it’s always good to try to find out how they link to your offer. To achieve this, the right questions are needed: What are your personal goals and values? What are your needs and preferences?
Google Analytics is an essential tool for the study of your clients. Also social networks and their analytical tools can give you a good knowledge of the situation. Study their reactions and their buying behavior. Also, if you know how to use email marketing, you have an extra point in your favor.
2. Positioning, friends, positioning
The visibility of your brand or company on the web depends mainly on the most used search engine in the world: Google. In this way, you have to know how to value the processes that make you stand out from the rest and make yourself visible to Google: if you are visible to the search engine, you are visible to the world.
So, attracting organic traffic (SEO) to your website, or paid way (SEM), is a fundamental step to make your website worthwhile. Likewise, this will help you to be noticed by potential customers who are looking for what your brand offers.
Therefore, it is vital that you manage this amount of resources to optimize the content on your page, thus achieving position. The techniques vary from handling links that are dissected to your page, useful content and enough to generate good time to stay, keywords with strong search intentions, etc …
3. Without fear; invest in content marketing
Sometimes it is difficult to carry a good content strategy on our website. But it’s easier than it seems, if you get to know the tastes and preferences of your customers.
For this it is good to have quality content. If it is necessary to hire the services of an expert in the field, you must not run away from intuition, you must bet on the trust that generates good content to customers and especially a potential customer.
The marketing of contents contributes an incalculable value to the way in which people visualize your brand; because this gives not only a dedicated image, but it is also an identity; which in turn, transmits reliability and predisposes fidelity.
This strategy is the joint action of several concise skills, ranging from good writing, quality of content, in addition to Digital Marketing Strategies, focused on the satisfaction of positioning, the customer and the brand itself.
4. Learn to Listen: Social Listening
Comparing yourself with other companies is not the same as imitating them. In addition to analyzing its strengths and weaknesses, if you learn to listen to the criticism around the competition, you will learn how to make better your own brand.
Learning from your failures, is definitely makes you quite intelligent, but learning from the failures of others is to anticipate the bad forecast. And as they say, the cautious is worth twice.
Make a contrast between your brand and the others; know that it differentiates between them. Notice that they have their customers that yours don’t have; that they want theirs that yours might also want. Always work to improve the quality of your offering to your audience.
5. Don’t lose sight of social networks
Social networks are the point where you and your customers have the best chance of matching; allowing both of you to react and contribute in a practically direct line. Social networks as tools for Digital Marketing Strategies are essential; for this reason, we must give them the importance they deserve.
The main thing to know with precision is in which networks are your customers? How do your customers relate to each other? What do they share in common? How do they see your company in the networks?
If you are already on the networks, then there are more precise questions you can start asking yourself, such as: how does the public interact with your content? How much traffic comes from the networks?
6. The eye on conversions
By having your customers right where you wanted them (on your website); you’re going to have to start influencing their behavior. In this way, you direct them to perform the action you need them to get to, in order to complete the objectives of your strategy.
The latter can go from consuming specific content to buying certain products, and even tasks a little simpler, but widely useful, such as filling out a form with relevant data to know your market.
Click after click, you get the so-called conversions, which towards the end, are the direct result of your Digital Marketing Strategies. However, for your conversions to be successful, it is necessary that you know how to use KPI’s (key performance indicator).
KPI’s are variables or units of measurement, useful to know how and when to recognize the effectiveness of the strategies we carry in our hands.
7. Know the design of your CTA
The CTA (Call to Action) is the way in which your clients are directed towards the objective you indicate to them. The value of the conversions depends to a great extent on this. Therefore, as a strategy, it has to be well designed to influence the behavior of your customer on your website.
The direct benefits of a good CTA are:
– Objectives achieved and quantified
• Obtain reliable lead
– Effectively redirect traffic to your landing page
8. Direct Marketing
Among Digital Marketing Strategies, direct methods are the most effective and easiest to measure, in addition. Because of this, they must be included in our strategic planning.
Email marketing and the use of landing pages is the most recurrent way to do direct marketing. With the first of these, it is easier to directly get the coveted engagement that our site needs.
You can also get opinions and a very useful exchange of ideas in which you can easily feedback the prespective between consumer and brand.
9. Web Design
What makes you different from other websites and their offers? You only have a few seconds to convince the visitors that you are their best option, and that besides this, they need you. It’s a question of image, speed, usefulness, it’s a question of web design.
Therefore, the most convenient thing is that you manage to give your customers, an environment in which they can feel comfortable, which can also be efficient in the minimum aspects: so you need a good image and a good optimization, which can never unleash your Digital Marketing Strategies.
This post is also available in: Español (Spanish)