There is no doubt that influencer marketing; it has gained quite a lot of ground within digital marketing strategies today… although, it is also quite true that it could involve a considerable risk to your company’s budget or your brand.
Therefore, in this post we bring you the most approximate advice to an experience to hire an influence on your brand.
First of all, you need to know the basic concepts behind these tips.
What is influencer marketing?
It’s practically a marketing strategy, which in essence consists of making your users or consumers; acquire some product or service of your brand influenced by a public character, or someone with a sufficiently strong opinion; as to induce the rest to do some action in favor of your company.
The benefits that influencers marketing can bring to your company, range from bringing trust to the customer, making the image of your company trustworthy, in addition to making it known, promote and give authority in the market.
Now, it is necessary to know how an influencers marketing campaign can be a success for your company.
1. Set the objectives of your strategy with influencer
In this way you must know how to match the image of your company with the image projected by influencing social networks.
Then, you will have better opportunities to capture the customers that best resemble the preferences driven by influencing.
2. Trust influencer agencies
Maybe it’s not an easy matter to digest. However, it is important to know that social networks at the enterprise level are not a hobby.
Therefore influencers agencies, when taking their work seriously, must necessarily be responsible for their clients’ requests.
In addition, from a professional perspective; it is good to opt for an option that manages to quantify and have a measurable category of planning; and the budget of an influencers marketing campaign.
3. It is necessary to have a database of influencers
It is also convenient to segment the materials that are transmitted through the channels of the influencers; and the convenience that these have with the subjects that your company or brand deals with.
Thus you will find a more convenient way to organize in the order in which you prefer; a sense in which to distribute the content that best suits your customers and your company.
4. Find out about the tools for hiring influencers
Just as there are platforms for social networks that can help us; we also have platforms that can help us set up a good influence campaign structure.
These tools allow to put in direct contact the companies with the influence; so that in this way they manage to reconcile a suitable contract for both.
In addition, these, at the same time help to facilitate the work a little more bureaucratic; like the contracts themselves or the invoicing.
Among the most used at the moment are Coobis, Socialpubli, Publisuites or Marvelcrowd.
5. Eyes on content and numbers
Figures are important details that cannot be overlooked. It is therefore advisable to analyse the statistics of the campaign.
It is preferable to know how many visualizations, impressions and reactions within the feedback that users have with your brand. Therefore you can easily know how much result your influencers campaign is really generating.
In addition, it’s good to keep an eye on the content generated by influencers. It is therefore recommended that you review such content before it is published by them.
Finally, another piece of advice is that when you are looking for an influencer, you should know that it somehow has a link to your brand; making it better empathise with your business offer.
So you already know which are the fundamental tips to make your strategy a complete and infallible structure; so, in conclusion, it turns out to be the best way for your company.
This post is also available in: Español (Spanish)