The rise of ephemeral content has reached YouTube; the social network has joined the popular stories. This is the short video and photo format that began on Snapchat and has spread to Facebook, Instagram and WhatsApp. What are stories? It’s the way we learn about the day-to-day life of our community and what’s new with the brands that interest us the most. As we have seen in different platforms, people publish their day in short videos or photos that disappear in 24 hours. A curious fact: a year ago these stories came to YouTube under the name of ‘reels’; reels in Spanish, but only for some creators. This was the first step of the social network owned by Google; in the universe of disappearing micro-videos. How are YouTube stories? Although in its beginnings last year only 100 creators had access to this functionality, the company has advanced that, after checking......

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