Backlinks are links arranged in a text that direct the reader to another site that has content related to what he is reading; they also allow the reader to expand his knowledge, and at the same time generate quality traffic and achieve seo positioning.

The more people refer to a blog or web page on different topics, the Backlinks will have more authority and growth. They show the search engines that a particular site has, thus generating more relevance for users.

Backlinks as search positioning

It is important to bear in mind, when talking about Backlinks, what matters is quality and not quantity. In the past, they were the main metric for positioning a web page, that is, a page with a lot of Backlinks scattered around the web had a higher ranking in all major search engines. However; after the last update of the Penguin algorithm by Google, things changed and quality became considered and important.

There are several types of Backlinks and they are usually strategically positioned in a text. It is also important to know what each of them is for. Here are some of the most relevant that you should keep in mind for your blog or website.

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Link Juice

These links bring the reader from a web page to one of their home articles on the site or blog.  Contributing this way to the ranking of the page in the search sites.

Nofollow Links

In general, the tag “nofollow” is used to prevent links added in the comments of messages and serve as Backlinks to other sites, as they have their questionable reliability.

Backlinks - Artech Digital

Dofollow Links

Dofollow allows all links added to your blog or website to function as valid Backlinks. Unlike nofollow links.

Internal Links

They are links that go from one page to another within the same domain. Internal links allow you to connect your own pages, keeping the reader on the blog longer.

Anchor Text

The part of the text that is used to make a hyperlink is called anchor text. This type of Backlinks works well when you are trying to gain authority on certain keywords.

Finally now that you know what Backlinks are, you can consider that it’s the quality of links that counts, not the quantity alone. The time has come to implement the growth of your blog and website when it comes to SEO positioning.

Source / Content Marketing

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