¿How Blockchain Influences Digital Marketing?

¿How Blockchain Influences Digital Marketing?
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As we all know technology has changed the whole world, we can say that it has been implemented in almost every area of our daily lives. But the question is,¿How does Blockchain influence digital marketing? The blockchain in digital marketing plays a very important role for digital technology, both tools influence both the work and data, we will explain why.

The Blockchain is one of the most popular technologies in the world thanks to its great capabilities; this technology allows the transfer of digital data in a completely secure way thanks to a very sophisticated coding.

This technology works in 5 ways:

  • Transaction
  • Block
  • Verification
  • Hash
  • Execution

¿How does Blockchain influence Digital Marketing?

Digital Display Advertising Repair

While marketers get results from them, there are some serious flaws in online graphic ads. From the advertiser’s perspective, it can be costly and complicated to understand and manage. In addition, inventory is almost entirely controlled by two for-profit companies: Facebook and Google.

Problems with digital advertising from the user’s perspective are well documented: display ads are intrusive, annoying, and can drain your mobile device’s battery and waste bandwidth.

The Brave blockchain browser with its Basic Attention Token (BAT) is trying to solve all these problems by changing the way users interact with ads. Courageous founder Brendan Eich has already made a living in the world of technology: he created JavaScript in the 1990s during his time working on Netscape, and is a co-founder of Mozilla.

Ownership and security of digital assets

The era of MP3 and digital music led to widespread piracy in the late 1990s and early 2000s. The music industry retired, and for a time both sides were paralyzed. Broadcasting services such as Spotify, Tidal and Apple Music are the solution. But it is a very flawed model: artists are compensated fractions of a penny per transmission, and the complexity of licensing in the music business means that transmission service payments are not always made to the right part.

Blockchain could be the next step in the evolution of the creative digital economy. Projects like Po.et, Tao and Steem were designed for this purpose. Imagine if musical artists, filmmakers and photographers could offer their work to a massive audience without paying an intermediary like YouTube, Bandcamp, iTunes or Shutterstock for their exposure and security.

In conclusion, it is important to remember that these scenarios are ideal cases, based on technology and projects still in development. No one knows if the vision of a world based on the chain of blocks will become a reality, especially given that crypto currency is still in its highly unregulated infancy.

But if even one or two of Blockchain’s commercial uses come to a successful conclusion, it could dramatically alter the way marketing specialists manage to attract the attention of the buyer. One thing is for sure: with some of the brightest minds in the big companies working feverishly on cryptocurrencies projects, there will surely be a lot of movement in space over the next few months and years.

¿How Can Blockchain Change the Digital Marketing Industry?

artech digital- El Blockchain en el Marketing Digital

Bitcoin/Crypocurrencies/Ethereum. These related buzzwords have been in almost every trade publication lately, and it seems everyone wants to learn more about blockchain, the decentralized accounting technology behind it all.

Experts predict that 2018 will be a great year for Blockchain, and noted that the technology is poised to drastically change a wide range of existing industries. ¿What does increasing blockchain mean for digital marketing?

Brands will be able to improve consumers’ goal

Like many emerging technologies, it is too early to really understand how the block chain will affect marketing. It has the ability to eliminate the middleman in digital advertising. However, that can take years to displace Google and Facebook, if ever it does. Because of the transparency of blockchain, it will initially help brands build trust with consumers.

Malicious ads will grow

JavaScript-based cryptomime miners have already found themselves in nature, wasting visitors’ CPU power to send “coins” to website owners. 2018 will see an explosion of such shaded ads on top-level sites, especially as “default” ad blockers become more popular. Web site owners will look for new ways to monetize, but must balance the ethical use of their visitors’ resources.

Privacy concerns will be resolved and advertiser confidence will increase

Giving users control over the amount of personal information they disclose will allay privacy concerns from the user’s perspective and promote social responsibility on the advertiser’s side. Studies routinely show that if you first ask for permission, users are more than willing to give you personal information if there is a reward. This reward is to pay users directly to view advertisements.

Decentralization Will Eliminate Media Intermediaries

Marketing and advertising startups in the blockchain space are already appearing. The objective is to symbolize user behavior and offer a kind of credit system between advertisers and the consumer, which completely eliminates the big intermediaries that manage the big media. As we continue to decentralize our world, this is inevitable. Be smart. Stay away from being an intermediary. Be the source.

Fraud Verification Industry to Grow

Online advertising is complex when it comes to ensuring that media is purchased and delivered as intended. Blockchain will make this more transparent. I predict that companies verifying fraud will already have started or the blockchain process to assess how we can prevent bots and scammers from stealing advertising dollars from brands. Blockchain will allow us to verify who, how and where the ads are published.

Delivery and reporting will be transformed

The first marketing area affected last year by blockchain, even on a small scale, was the delivery of video content. That will extend beyond video to more content producers this year. They will love how they can control how their assets are delivered and ensure that they are properly tracked. Then, once advertisers experience verified delivery and reporting, it will be necessary.

Advertising will be more transparent

Marketing specialists love to publish case studies of their outliers that are getting surprising results. The gradual implementation of blockchain will provide transparency in marketing claims for every trip that has the ability to be analyzed and validated. This will even lead to the ability to negotiate contracts and accept terms based on those results.

The influencers will be less numerous but better in quality

Influencer’s marketing campaigns are going to change drastically. With blockchain, marketing specialists will be able to see if the influencer’s followers are real people or just bots. Basically, you will reduce the number of influencers but leave the main influencers at the top.

Advertising will be more transparent

Marketing specialists love to publish case studies of their outliers that are getting surprising results. The gradual implementation of blockchain will provide transparency in marketing claims for every trip that has the ability to be analyzed and validated. This will even lead to the ability to negotiate contracts and accept terms based on those results.

The influencers will be less numerous but better in quality.

Influencer’s marketing campaigns are going to change drastically. With blockchain, marketing specialists will be able to see if the influencer’s followers are real people or just bots. Basically, you will reduce the number of influencers but leave the main influencers at the top.

 blockchain in digital marketing - Artech Digital

Blockchain in Digital Marketing?

More confidence when shopping online .With the products within the block chain we could track them from their manufacture to their recipient. With this we can ensure that our purchase is not a copy and remove the fear of the consumer.

 Is this the end of trolls?

Think for a moment that in order to use Internet we would have to use a unique and universal card or key. A key; that will replace all the previous ones that we used to surf, for the bank, social networks and other personal data.

The user commands

The current debate regarding Blockchain and digital marketing focuses on what to do if the user wants to charge for offering their data or for receiving an ad. And that is that, of course, in the universe of the chain of blocks each user owns their data.

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Soy community manager. Leer y aprender es mi trabajo. Entusiasta en nuevas tecnologías, en especial redes sociales. Responsable y gestor en la comunidad de Internet.

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