Tag: Artech Digital


optimize Google Ads - artech digital

Google Ads has announced that the “average position” metric will no longer be compatible as of September. After having been a Google for almost a decade, I can only imagine the concern that the Google Ads marketing; team must have felt before making this announcement. With the almost constant change that is part of Google Ads, any update could trigger a fire storm in the advertising community. The removal of one of the oldest metrics certainly seems to have been badly received. But it turns out that most advertisers agree with the announced change; especially in light of some of the new position metrics that Google has introduced to replace the average position. Here’s how the new “top” and “top top” metrics can do a better job than the average position it could have when guiding advertisers to optimize their PPC accounts. Optimize Google Ads; Metrics that replace the middle position First, here are the Google......

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