Tag: Big Data

Internet of Things in Digital Marketing - artech digital

The Internet of Things in Digital Marketing is being part of our day to day and little by little it is getting into the technological world; it’s happening all around us; and it’s definitely here to stay. Not surprisingly, this trend is on the increase when by 2020 there are expected to be 50 billion devices connected to the Internet. Before these data all the sectors have put themselves to work by innovating and implementing Internet of the Things in Digital Marketing; so much in the study of the possible applications of this technology in their areas of business. There are companies that have managed to increase their productivity and improve their results thanks to the implementation of  IoT. What is the Internet of Things?  We talk about it with the abbreviation IoT, . This concept defines those devices that are connected to the network autonomously, thanks to that independence and......

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