Tag: search engine

artech digital -martech

Social networks, Big Data and the Internet of things are shaping the way of perceiving and satisfying needs, giving rise to new conceptions of marketing based on technology, an example of this is Martech. Marketing has evolved into a much wider definition that enriches the relationship between brands and their customers. What is martech? Martech is the result of the union of the words “marketing and technology”. Practically anyone involved with digital marketing is inside the scope of Martech. This term applies especially to initiatives that use technological tools to achieve the goals proposed by the marketing area of any company or organization. The Martech allows to develop innovations around the social intelligence that we can develop as a result of the available technology; promoting the creation and improvement of products or services. The principal areas of Martech where there is the possibility of developing business strategies are based on:......

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