Tag: Web Positioning


Pay per click - pago por clic - artech digital

Pay per click advertising is the perfect tool if you want to achieve organic searches; more and more organizations are looking to implement inexpensive but lucrative pay-per-click advertising campaigns; they are also looking for marketers with technology knowledge and traditional training to lead them. Today there is a great trend of massive acquisitions of companies on the Internet, whose businesses exist only through the screen. Companies that don’t even have physical offices but are absorbed by large enterprises like Google, Yahoo!, Facebook and Microsoft for millions of dollars each year. This is referred to as “pay-per-click advertising”. The pioneering company of Overture Overture is a clear example of the rollout of pay-per-click advertising by Yahoo! in 2003 for $1.63 billion. Overture wanted to introduce the different one but to make it generate both economic income and organic visits. The investment paid off, as pay-per-click advertising generated more than $9 billion......

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