Tag: Web Positioning


Google Marketing Platforms: What Is It? What's New to Us?

Google is always looking for ways to improve its objectives for better performance; has launched a new platform for its users. It is a tool that will combine its marketing services with web analytics. Google Marketing Platforms is the new marketing and web analytics tool that joins all this together to improve and integrate everything for a better service. This tool collects some functions of the old DoubleClick and also Google Analytics 360. This platform has the objective of helping us to plan; buy ads and also measure their performance with which we can more easily and quickly optimize campaigns. Without having to use several tools as we currently do. The platform will dominate an integration center that will appear on the main screen. This will allow us to have connections between several products. In this way, we will be able to perform 100 integrations with data partners, DMPs, exchanges, measurement solutions......

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