by Milexy Maldonado | Jun 10, 2019 | Blog
. A reassuring smile ended the disturbing moment. Daniel Kahneman tried to formulate in his modest Spanish some questions that would make ethically bearable the forced appointment that led him to sit in a corridor of Princeton University with a 35 year old boy who...
by Katerin Crespo | Apr 26, 2019 | Artech Digital News
A marketing strategy does not always have the desired success, and as no one is exempt from it, in this case we will talk about rebranding, a technique that will help you resolve any setback that you are presented with the results of your proposal. What is rebranding?...
by Katerin Crespo | Apr 25, 2019 | Artech Digital News
Social networks, Big Data and the Internet of things are shaping the way of perceiving and satisfying needs, giving rise to new conceptions of marketing based on technology, an example of this is Martech. Marketing has evolved into a much wider definition that...
by Dubraska Hidalgo | Apr 18, 2019 | Marketing
The exaggeration generated by the movie Avengers: Endgame has reached enormous proportions, without a doubt, demonstrating that the Marvel Cinematic Universe is an excellence in Digital marketing. For Disney it will be very difficult to overcome or at least match the...
by Andreina Medina | Apr 10, 2019 | Artech Digital News
The Internet of Things in Digital Marketing is being part of our day to day and little by little it is getting into the technological world; it’s happening all around us; and it’s definitely here to stay. Not surprisingly, this trend is on the increase...
