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Emotional communication in Instagram - Artech Digital

Social networks have been the channel most used by users to express different feelings and emotions, so the emotional communication in instagram makes the brand we represent generate profits, either by their sales or by their popularity. What make a notable difference is the other accounts is very important. Many will wonder why they do not do a traditional advertising work. However, we must remember that today’s times have changed and although we must not leave aside the traditional view, it is important to know that your potential customers are active in social networks and not so much in newspapers or magazines as they did in previous years. Emotional communication in Instagram While it is true Instagram is the social network that generates and updates content daily, so a large percentage of its users immediately see the post published. When we work with emotional content in social networks, we must......

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