Tag: new technology

digital consumer

With the advent of the internet the way of consuming has changed radically; we went from physical shopping to becoming digital consumer. From our sofa at home; we have access to any type of product. Today, without realizing it, we are in the era of the digital consumer; and even we ourselves have been one. Then it was the smartphones that broke the boundaries; they allowed us to buy anytime, anywhere without relying on a computer. Today, more than half of the world’s population can be defined as a “digital consumer“; a circumstance that has caused brands to invest a large part of their efforts in optimizing their digital marketing strategies to reach their audience. In spite of technology and all its evolution in the purchasing process; the key is still to know the customer very well in order to anticipate their needs and the consumer’s experience becomes increasingly important......

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